The 7 Deciding Factors of DIY Vs. Custom Website Design. Part Three: Quality

website designUsing pre-made templates is always going to bring up the question of quality. Web design companies are professionals in their field. They’re committed to keeping up with the best practices and latest trends in digital and online design. In terms of design, web designers usually innovate user experience and new ways of approaching website design, and templates replicate this for a reduced cost.

Cons of hiring a web design company:

If you do choose to hire a professional web design company, look for providers that are focused on generating positive results for your business, rather than just pushing a website live and never communicating with you again. Chances are you’ll need some support following a customized design, meaning you only want to work with a company willing to help you in the long term.

Pros of hiring a web design company:

A perk of hiring a reputable web design company is that they are incredibly experienced in what works (and doesn’t work) for businesses within specific industries. The design for an online retail store should not be the same as a website for a solicitor. They are able to factor in the usability and intent of your website. A design company’s development and work methodology is based entirely on creating a website that not only looks great, but also generates results for your business.

Cons of building a site using pre-made templates:

There is no question that there are some remarkably beautiful templates out there to choose from; however, the biggest mistake a business can make is assuming that these “demos” are ‘plug in and play’. The demos you see when browsing through templates include enhancements and “options” that typically require additional design work or moderate to advanced technical know-how to achieve.

Pros of building a site using pre-made templates:

If you have found a template that matches your vision, you may be able to achieve that final look if you have the time, confidence and resources to do so. Many templates provide step-by-step instructions on how to make your site look like the demo site, thus if you’re looking to match your site exactly to a demo, finding a highly rated template that offers this type of documentation is a viable option for you.


The last thing any small business wants to do is spend an enormous amount of time creating a website that doesn’t actually meet the requirements of their business or market. Your website is a complete extension of your brand and is often the first impression that potential customers have of your business. The design needs to be clean, yet structured in a way that encourages visitors to take action, so that your website does what it’s designed to do: encourage sales.

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