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7 Factors of DIY Vs. Custom Website Design. Part Five: Technical Skills

Regardless of the size and scope of your website, a certain level of technical and design skills are required to get the job done – even with a DIY template solution. If you have limited technical knowledge, it may be daunting to know where to start- particularly when approaching a web design company for an accurate quote.

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Regardless of the size and scope of your website, a certain level of technical and design skills are required to get the job done – even with a DIY template solution. If you have limited technical knowledge, it may be daunting to know where to start- particularly when approaching a web design company for an accurate quote.

Any good website design company will guide you and provide advice tailored to your knowledge, budget and requirements. Whereas with a DIY option, you’re on your own if anything goes wrong (which usually happens after you’ve invested your time and money). Small businesses who looking to build their own websites using templates should evaluate how tech-savvy they are before pursuing this option.

Cons of hiring a web design company:

If you’re looking to create a simple website, you may find it unnecessary to hire a web design company. Many design firms are accustomed to creating elaborate web designs that can handle complex requirements, which may be beyond your needs. Of course this isn’t always the case, but it’s something to consider if your goal is to have a simple site that serves as an online brochure. Also keep in mind that there are firms who specialise in providing affordable website design for small businesses.

Pros of hiring a web design company:

When outsourcing to a professional company, you no longer have to worry about the technical side of your design. Generally, the most difficult task a business owner would be required to perform is to maintain their content through a content management system (known as a CMS). However, modern platforms like WordPress are designed to be intuitive and easy to use no matter your technical experience. Not only this, but a professional web designer will troubleshoot any technical issues during and after the build of your website. Hiring a pro takes a lot of the uncertainty and risk out of launching and maintaining your website.

Cons of building a site using pre-made templates:

The idea of a “template” conjures up ideas of an out-of-box design that magically adjusts to become your perfect website. But that’s over optimistic to say the least. Even templates require tinkering and adjustments in order to cater to the most basic of requirements. Due to its nature as a template, there are serious restrictions on how much you can alter any layouts, functionality or styling. It takes a lot of experience and patience to know how to adjust most template websites.

Most small businesses don’t have staff with the time or knowledge to handle these technical and design adjustments, meaning they’re left with a template theme that doesn’t represent their business and is frustrating to update.

If you’ve got experience with HTML and CSS coding and have used templates in the past, than you are probably more than capable of handling a DIY solution. However if the concept of publishing a blog post scares you, then it’s best to avoid the DIY option all together.

Your website is an extension of your business’ branding, and is often how potential customers will form their first impressions of your business. Hence, it’s unlikely for a business owner not to be invested in the quality and design of their website.

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