When it comes to business, size really does matter. However, you don’t need to be big to succeed…you just need to look big. There are plenty of savvy ways you can make your small business look positively colossal. You shouldn’t feel bad about this; many businesses take this approach to get more big name clients through the door. If your work is up to scratch, who cares if you make it look bigger than it is? This illusion could make you a fortune!
Use Multiple Physical Addresses
Rather than listing just one address on your website, why not list multiple? List addresses throughout the country to make it look like you have branches in each area. It’s always better to choose addresses where you know somebody though, as you don’t want anybody to show up or send mail without being aware. You can even use virtual offices as required for this kind of thing. You might even land a big client this way! I know businesses who have clients that chose them specifically because of all of the ‘branches’ they had.
Use an 800 Number
An 800 number is always associated with a big business. Using a regular mobile number or even a house number will not look professional when you go to call a client, or when they go to call you. You don’t need to do much; there are plenty of companies who will reroute calls to a professional number to your mobile, if you want them to.
Don’t Include Your Title
With business cards and other materials, avoid putting your title on there. This is because you may want to introduce yourself as different things depending on who you’re meeting. One day you could be a sales rep and the next you could be the president of the company. Make sure you have options by leaving the title off your cards. Believe it or not, it isn’t always the best thing to say you’re the ‘president’ or ‘CEO’.
Get Your Website Done by a Professional
Nothing looks less professional than a badly designed website. If you want to give off a great impression, you need to have a functional website that looks amazing. Very important if you’re a small business. It’ll make you look bigger and give your potential clients more confidence in you. You can build websites on your own for free, but they are not suitable for looking as big as you want to look. Make sure you carefully select a web designer to help you create a site with all the trimmings.
Think of your website as the ‘front door’ to your business. If it doesn’t look good, it’ll be very hard to change the initial impression of people who land on it.
Strive to Build Your Brand
Building your brand is essential if you want to be as successful as possible. You build your brand with your choice of colours, fonts, taglines, and even how you engage with your customers. You can easily go far with a well built brand, no matter how small your business is. Get professional companies to help you with your logo and other things if you need it.
Use a Virtual Receptionist
Having lots of tasks to deal with isn’t ideal if you have things like building your brand to do. You might not even be able to answer the phone because you get that busy. Instead of letting the machine pick up, hire a virtual receptionist. Someone will answer your calls in a professional way and you’ll be notified. It’s a great way to give yourself more time to do the important things.
Define a Niche
Always define your niche so you won’t be compared to competitors that focus on the major categories. This means you can be the absolute best at what you do.
Have a Plan
Having a business plan is essential for every business, even if you’re a man working alone in his room. Make sure you keep your business on track and are able to build your brand by following a well thought out plan. Make it as detailed as you can.
Use Social Media
Having a strong presence on social media is strongly associated with big businesses. Don’t spend all of your valuable time on here; just make sure you build relationships with your customers, the public, and anyone else who is relevant to what you do. This is a great, non-threatening way for potential customers to reach you. If you post unique, helpful content regularly enough, you’ll get more shares and follows all the time. This help to build your brand naturally.
Stop Working from Home
Stop working from home a couple of days out the work to do some networking and make connections. You can also take some time to work in a temporary office if you need to. Here, you may be able to host meetings and other things to impress prospects.
Work With Other Companies
Work with other companies who perhaps offer services and products that compliment yours. You can mention this in emails and on your website. Two companies working together is always better than one. This will help you to build up the image of your business and show that you have a great culture.
Get Featured in the Press
Always try to get featured in the media. If you can say you were featured in popular magazines or on popular sites, it’ll look amazing to your prospects and clients. They’ll instantly associate you with successful businesses.
There’s nothing wrong with making your small business look bigger than it is. First impressions are everything. Make sure you’re giving off the right vibe by using these tips! You won’t be the first or last business to do this. It isn’t dishonest; it’s smart! If you want to get those big clients and contracts, this is your only option. If you’re happy working with small businesses and clients like yourself stay as you are.