For the first time ever, you can now register the shorter, snappier .NZ domain name extension.
The change to allow registrations directly at the second level is one of the most significant things to occur in the New Zealand domain name space. It means that existing domain extensions like .co.nz and .org.nz have now become optional from today. For example, rather than staking your claim to yourbusiness.co.nz you can now open your online shop under the shorter yourbusiness.nz.
The change offers registrants more choice and aligns New Zealand with many other countries who have already made a similar move.
As you may hold an existing .co.nz domain you may have preferential rights to the shorter version of your name, you may be in conflict with other name holders, or your name may be available for pre-registration.
Your actions may impact the options available to others, so even if you’re not interested in registering it, we strongly recommend that you check the status of the .NZ version of your domain –
- If you have Preferential Registration or Reservation eligibility you can register the shorter version of your name before anyone else – you have until 1pm, 30 March 2015 to do this.
- Domains that are showing as available can be registered on a first-come, first-served basis.
News of the new boy on the block won’t please everyone. Many registrants will already own the .co.nz version of their business name, perhaps also the .net.nz and maybe even the .com and/or .net alternatives. Until today you thought you owned the best piece of internet real estate you could get your hands on, and now you’re going to have to pay again for a better one.
But as a business owner, this isn’t something you can turn your back on. Failure to secure your businesses shorter name risks a competitor setting up shop on your doorstep and siphoning all your traffic.