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How to Create a Marketing Strategy that Harnesses Major IT Trends

If you work in marketing, you know how important technology is in regards to your business. Some of the biggest trends of today are occurring in big data, servers and mobile technology. Each of these trends has had a huge impact on marketing and sales.

If you work in marketing, you know how important technology is in regards to your business. Some of the biggest trends of today are occurring in big data, servers and mobile technology. Each of these trends has had a huge impact on marketing and sales. Instead of falling behind the curve when it comes to technology, those who are truly interested in exploring the future of marketing will embrace these tools. In the past, technology seemed challenging or did not offer value to a marketing team. However, these trends today could be the tools that a sales force needs to best connect with customers, collaborates and co-workers. Consider each of these technologies and consider how you can adapt them so they can improve your overall marketing plan.

Big Data

More and more firms collect customer data, using it in all parts of the sales cycle. According to a Worldbank.org report, companies collect 2.5 quintillion bytes data daily. With the volume of data being collected increasing, it provides a great opportunity for those in sales and marketing — even as it creates challenges, too. Whether you are working with newly collected data or repurposing old data through analysis, it is important that firms of all sizes get the best use from this information.

Dedicated Servers

If your company collects every important data point from every visitor, window shopper and customer, you’ll end up with terabytes of data to sort and sift through, looking for better ways to connect with consumers. With cloud storage, you’ll have the expansion capabilities you’ll need for an ever-growing database, but what about generating reports? Sure, you can encrypt everything on your cloud server, but that’ll slow it down. If you use a managed, dedicated server that can plug into your cloud database, though, you can utilize encrypted cloud storage and still have the convenience of a bare metal server that you control entirely. All of your data will be safe, you can generate your reports and you’ll be able to store all your customers’ data now and in the future.

Mobile

Smartphones and tablets have become a nearly vital tool for salespeople. They allow you to stay in touch with the team from the office, home or when you are out on a sales call. An added benefit of the tablet is that it makes a great tool for working with customers face-to-face. You can use a tablet to help your customer visualize your sales and marketing plans or share even the most complex data. Since these tools are so useful, those companies who have not moved to using these tools for sales and marketing personnel will lag behind.

While no one knows what tomorrow will bring, it is obvious that for today, technology is vital. When you start planning for your next big marketing push, it is important that you see how these trends fit in with your plan. The marketers that are not afraid to try a new technology and see how it can fit in with the overall plan of the company are the ones that will continue to experience success now and in the future.

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