It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.
– Warren Buffett
Reputation can be defined as the result of doing something different from the norm.
In the New Zealand Business market, by doing something different from your competitors means your business will stand out from the crowd.
Being different gets your business noticed.
How you deal with this attention and look after the perception of your business to your customers, prospects, media and public is what we refer to as reputation management.
The application of protecting and increasing the positive sentiment of your business is defined in a business’s reputation management strategy.
Reputation Management and the Internet
The Internet makes it very easy for anyone to execute a defamation attack against a company.
If competitors hire professionals or a disgruntled customer is technically trained in the black-arts of SEO the attack can be disastrous for the targeted business.
A reputation management strategy is designed to counter the negativity that can be bred within forums, blogs and other online communities such as Facebook.
Unfortunately reputation management is not a short-term or one-off exercise especially if the attacks are from competitors or disgruntled clients as they are more motivated than the common “Internet Troll” who is in it for the quick thrill.
Mobilize Mail Limited is a New Zealand based premium service provider for email, social media marketing and online reputation solutions for Business. Our online reputation management solution is branded Value Reputation. Mobilize Mail’s other solution brands are CampaignHub – for social media marketing for business and for email marketing and delivery solutions for your business.
Our reputation management experience has been well honed over the years though our creation and ongoing ownership of PropertyTalk.com – the most active property investors online discussion forum in Australasia.
It is true it takes a long time to achieve a good reputation and a very short time to lose it – more so now we have social media.
Fortunately at Mobilize Mail – our years of first hand experience, and our custom designed strategies and services make light work of keeping your good name where you want it – at the forefront of the minds of your prospects and customers.