On a day when we remember the men and women who fought to save our great country we have Annah Stretton more focused on shopping.
I doubt Annah Stretton would show such disrespect to post this on FB on the same day. At a guess its a 20-something “social media expert” they employed who knows nothing of WAR and sacrifice.
Its a classic example of risking your brand with careless chatter on social media.
When you employ a person to manage your social media channels you need to remember that this channel is just like any other official channel for your business. I doubt any business owner would have a “Happy ANZAC Shopping Day” ad in the local paper.