Use Your Competitors to Improve Your Market Position

Not many of us have the luxury of participating in markets where we are the sole provider. For many of us, we are in markets where we have to emphasise what makes us different from our competition. But how do we do this when our competition is continually reacting to market demands in the same way we are? This is where, being a little smarter, helps us to stay one step ahead of the competition.

In fact we will be using our competition to help us improve our positioning within our market. The first thing to do is to subscribe to your competitors’ blogs, newsletters and communications. This will allow you to see how they are positioning themselves, as well as to understand their offerings, and this will allow you to better position your services when you are competing for business.

Action: Subscribe to your competitors blogs, newsletters etc. to improve your positioning

PS: You should also consider subscribing to businesses that offer your services in international markets. You may just get an idea that you can adapt to suit your local market and further improve your position in your clients mind.