Tough trading conditions requires traditional businesses to break away from their usual MO and consider taking all of it or some of it online. And taking your business online is fraught with challenges – from how to operate your business, to how to market it.
Other considerations for your business are: how to get set up online and how to get your online business found now you have so many more competitors locally and globally.
Remember as a traditional offline business, owners are used to foot traffic, meeting prospects face to face and customers coming in the door for a coffee and chat and none of this exists online.
The Heating Company is a New Zealand based company, who for almost 20 years, have championed the business and home heating products needs of New Zealanders. Since introducing under-tile heating in 1994, they have gone on to be the largest supplier of heating, cooling, ventilation and accessory products with a nationwide chain of Installers.