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What is your point?

Does your business have a “point of difference”? In this competitive market, you need to be able to know how to market to your target audience and just as importantly – what you need to be saying.

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Does your business have a “point of difference”? In this competitive market, you need to be able to know how to market to your target audience and just as importantly – what you need to be saying.  Every business needs to know what makes your business unique and different to your competition.

Here are four tips on how to find and create your “POINT”.

  • Ask your top 10 clients.  Find out why your current clients use you and determine if there is a common message that could become your point of difference.
  • It’s all about you.  YOU are the face of your business so take a look at yourself, and work out what makes you different.  Maybe it’s something in your unique personality that helps the business stand out.
  • Get Creative.  Brainstorm ways to create a simple point of difference.  Your point of difference could be about your service or product or the experience customers receive when dealing with you.
  • Be clear.  Your point of difference doesn’t have to be complex or be expensive, but you should know what it is and be able to clearly concisely communicate it to others.

In simple terms, if you don’t know why your customers should deal with you and your business – how can you expect your customers to.  Your point of difference should be the POINT of why you are in business, why people will use you and why at the end of the day you will succeed.  Take my point!!

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