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What is the Difference Between Marketing and Sales?

Marketing, over sales, is the broader term and marketing is about the branding, advertising and public relations aspects of being business. Sales is then an activity of marketing – it is the closing of the deal. So marketing creates the demand and sales meets that demand.

marketing

“Many a small thing has been made large by the right kind of advertising.”
– Mark Twain

Marketing, over sales, is the broader term and marketing is about the branding, advertising and public relations aspects of the business. Sales is then an activity of marketing – it is the closing of the deal. So marketing creates the demand and sales secures that demand for the business.

For a business to be successful, both a marketing and sales focus is required and neither are mutually exclusive. Because they are so intertwined Sales and Marketing are often seen as the same and are often handled by the same department or person.

Creating a balance between these two areas is key for the success of your business.

From your marketing strategy through to closing a sale, the rule of thumb is that 8 contacts are required to take that potential client through to becoming a paying customer.

It is so important that your business develops a process that melds sales and marketing, this then enables your business to reach customers at the cold, warm, and hot lead levels.

Sales and Marketing Strategies

  • Cold Leads – At this point the strategy is a marketing focused strategy, educating and creating awareness of your product or service in the market by direct mailing online and in print.
  • Warm Leads – Once your leads are “warm” you need to follow up and at this point the strategy switches to sales. The focus then becomes one of closing the deal and ensuring contracts are signed and a relationship is built with the client.

Often the Sales and Marketing team will work alongside one another to ensure potential clients become clients, but keeping the balance is important and reviewing the partnership is critical. For further advice and information on this topic and many others see Mobilize Mail.

Thanks to Laura Lake for the information in this article, click here to read Laura’s article on Marketing Vs Sales.

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