No matter how wonderful your product is, if your website is poorly written, it isn’t going to sell.
Although there are endless options for what you might be writing a website about, a few simple tips can improve any writing, no matter the topic. By following these straightforward dos and don’ts of website writing, you’ll be able to improve the quality of your communication. The key is to draw your audience into a conversation, while still maintaining a professional tone. It’s easier than you might think!
Adjectives, or description words, are a valuable addition to any form of written communication. However, they can be dangerous. By overusing adjectives, you could be achieving two writing nightmares: losing your credibility and boring your audience.
If you use too many positive adjectives to describe your product or service, your audience may begin to wonder why you are trying so hard to persuade them. If your audience feels as though you are trying to convince them of something, they will begin to question its truthfulness. Furthermore, using a list of adjectives when one would do is unprofessional. Coming off as unprofessional or too casual will also cause your audience to question the quality of your product.
The second problem with too many adjectives is that they are often unnecessarily repetitive, and can distract from your intended message .Let me give you an example. The words “great, quick, and easy” could be just as accurately communicated with one single word: efficient. There are many instances where low quality adjectives could be replaced by high quality adjectives, improving your professional tone while keeping your message short and sweet. A thesaurus is a valuable tool, which can be used to avoid low quality adjectives such as “good” or “great”. Use meaningful adjectives in moderation to drastically improve your website writing.
Formatting, such as bold and italics, can be a great way to draw attention to the most important parts of your message. This allows your readers to skim the webpage and extract the most important parts before reading the entirety. However, it is important to know how to properly format your text. Using too much bold or italics can come across as unprofessional. So when should you format?
When to Use Italics
Italics should be used sparingly to inflect emphasis on particular words. When used thoughtfully, italics can make your words seem more like an oral conversation than a piece of writing. This is because the added emphasis makes the message more expressive – it will be read in a less monotone way. The easiest way to decide whether or not to use italics is to read your writing out loud, and to italicize the words which you emphasize the most.
For example, “Our product really will change your life.”
This can add a personal flair to the writing. An audience will respond more positively if they feel as though they are receiving a personal message straight from the writer.
When to Use Bold
In addition to bolding the headings, bolding certain words can be an effective way to draw attention to your message. However, you need to be careful not to overuse this type of formatting. Too much bolding can come across as overly intense, and insincere. A good rule of thumb is to never bold more than 3 phrases in one paragraph, and to never bold an entire sentence. Pick out the words that you want your readers to remember – the words you want to be most strongly associated with your product.
For example, “Our company was voted #1 in customer satisfaction.”
A simple way to hook your audience is to begin with a question. Often times online writing can come across as one-way and mechanical. By asking questions, it is as if you are inviting your reader into a conversation. Asking leading questions shows that you understand your audience, and that you’re willing to meet them half way. For example, you could phrase your question in a way that wonders if they’ve ever experienced a certain problem that your product can fix. Asking questions such as “So when should you format?” and then immediately providing the answer in the next paragraph is a good way to make your audience feel as though you are letting them in on a valuable secret. Using a question at the end of your page is also a great way to keep your audience thinking about your message.
Control your use of adjectives, formatting, and questions. The most important thing to keep in mind when writing your website, is to maintain a professional tone while also making your reader feel as though they are part of a conversation. By emphasizing certain words, and encouraging them to “participate” in the conversation with the use of questions, you’ll be able to hook your audience, and convince them of your sincerity in no time.
These tried and true website writing tips are easy to follow, and very effective. So what are you waiting for? Give it a try on your site.
How to Define Your Brand’s “Twitter Voice”
That’s where your Twitter voice comes in. It’s the strategy and tone that should flow easily through your entire profile. Want to know how to find yours? Read on below.
What Is a Twitter Brand?
To define what a Twitter brand is, let’s look at someone who’s rocking their own unique one. That brand…Wendy’s. The other-wise and previously non-opinionated chain makes a splash on Twitter.
No one was expecting them to “come after” other burger chains or even individual users like they do. It made a lot of people not only laugh but respect Wendy’s more.
And due to the way they conduct themselves on Twitter, we know Wendy’s doesn’t mess around with sub-par ingredients and practices.
Like the time they tweeted about using never frozen beef, unlike other big chains. A twitter user (who has since deactivated their account) tweeted them back saying that was impossible.
Wendy’s fired back a tweet saying something like “don’t blame us because you forgot refrigerators exist”.
A harmless comment in the long run, but it got the point across. We could write a whole article about Wendy’s tweets, but we’ll leave you with one more before we move on.
In a response to Bailey (@Mr._Anderson 36) tweet “@Wendy’s Where’s the beef?” The account replied:
“@Mr_Anderson36 In our cheeseburgers and on our timeline”. In case you’re behind on the times, beef is another term for a drama or disagreement.
Not into the catty stuff? Smart Circle tweets are inspiring, instead.
Defining Your Own Twitter Voice: How to Do It
First thing first, you need to understand yourself as a brand. What’s your image? What’s your brand definition? What’s your mission? If you are or you work at a well-established business, this is probably all wrapped up in your past work.
That means the about page where your mission statement and purpose are, but also the tone in past articles and publications. Even your Instagram captions define and describe your brand.
So if you can’t write out who your brand is and describe it in three ways, do some research. That’s step one.
Step 2: Find Your Audience’s Interests
Wendy’s is lucky in that they have a pretty wide audience. They know that they’re the “one” different competitor between McDonald’s and Burger King. At least that’s how they’ve always marketed themselves.
And they know that their followers see them that way too. If they didn’t, they’d go to one of the other chains instead of Wendy’s. So it was easy for Wendy’s to know that poking fun at the other brands would go over well, as a marketing tactic.
But you may not have that clear cut of an audience and there’s no one secret to finding out what they like. Okay, there is – research and hard work. Check out your current followers and audience. Who do they follow?
Who do they retweet? What tone are those tweets? That’s where you should aim to meet them (where they already are).
Step 3 (The Final Step): Be Consistent
Wendy’s doesn’t always tweet mean things, but if you look through their Twitter, you can definitely see their attitude. You don’t have to be catty or clever all the time but sprinkle those tweets through.
You want people to expect that from you. Deliver it more than or at fifty percent of the time.
Follow these steps and you’ll find your Twitter voice. It’ll take research and practice, but you’ll come off as and be more authentic along the way.
Want to know that we practice what we preach? Follow us on Twitter.
How Social Media Can Influence Buying Decisions?
Social media started out as an online platform for people to share personal photos and communicate with others. However, it has systemically evolved to become the holy grail of marketing.
Recent research reveals that social media is playing a major role on influencing buying decisions. This means that it’s about time that companies start paying more attention to their social strategy.
It’s unfortunate to see companies diving into social media marketing without any clear strategy. These firms only end up with disappointment. There’s strong evidence that shows that if social media is approached correctly, it can influence people’s buying decisions. But, how does social media influence buying decisions?
In order for you to understand how social media influences buying decisions, you should comprehend the psychology behind decisions. Buying decisions are much more complex than you think. Social media has gained a lot of traction for influencing consumer decisions because of these reasons:
Emotions can Influence Decisions
Buyers are influenced by emotions. People make buying decisions using both the right and left regions of the brain. They aren’t robots, so it’s highly unlikely that they’ll make decisions based only on analytical and logical basis. Think about when you’re buying a smartphone. You may have seen a photo of a cell phone on a social media post by the company selling it and then rationalized your buying decisions by checking its specs. This can happen with anyone.
Indeed, many people who purchase something say that they landed on it and had not thought about buying something like it. The reason is that emotions can sometimes affect our decisions and we can end up buying something we hadn’t planned.
We Are Naturally Suspicious
Sales representatives usually find it hard to convince people to buy. That’s because we’re naturally suspicious. Strong emphasis must be placed on establishing trust and credibility with customers before one can pitch their idea. In this regard, social media is extremely effective as people trust a product when they see that their family or friend have bought the same. They’re influenced by people they can trust.
People feel safer to move in large groups. That’s because human beings generally have crowd mentality. Thus, it’s easier to sway people when they’re in group. That is one of the reasons social media is so powerful in influencing buying decisions. People will be convinced to buy something if they see their peers purchasing the same. All a company has to do is show them how their friends and peers have benefited from the same product. Thus, positive customer reviews are extremely important for social media marketing.
These are just a few of the ways in which social media influences people’s buying decisions. If you’re looking to promote your product or service, you should consider using social media as it has the ability to reach potential customers and influence their purchase decision.
Which Social Media Platform Performs The Best For Start Ups
Social media is an essential marketing tool for startups. It’s a great way to get your message out there for not much money, although it does take some effort to get noticed. When you launch your business, it’s a good idea to establish a presence on social media as soon as you can.
Stretching yourself across every social media platform isn’t really possible, especially when you’re short on time and money, so choosing the best one or two platforms to focus on is smart. There are several big name players in social media, and choosing between them take some thought.
Does One Social Media Platform Work for All Startups?
The first question that you might have is whether there’s one social media platform that will work for all startups. If there’s a king of all social media, you want to be on it. However, there isn’t exactly one social media platform that will work for everyone. Each platform has different benefits and it suitable for various content and differing audiences.
B2B brands might find that professional network LinkedIn is the best option for them. Fashion retailers could find a highly visual platform like Instagram to be the right choice for them. You can expand your social media presence later, but if you want to start with just one, you need to think about which one is best for your startup specifically.
What to Consider to Choose the Best Network
You might want to take the overall numbers of each of the highest performing platforms. If you’re looking for the biggest audience, you’ll find it on Facebook where more than two billion people can be found each month. It’s followed by the likes of YouTube, WhatsApp, Instagram and Tumblr. However, numbers aren’t everything. It’s not just about founding the most users, but also the most suitable audience for your startup. When you’re trying to decide which platform to start with, you should consider the demographics of your target audience.
Younger social media users are increasingly choosing platforms like Instagram and Snapchat over Facebook. Pinterest has more female users than male, while LinkedIn is clearly better for targeting other businesses and professionals.
You need to think about your goals before you choose a social media platform. What sort of content will you be sharing? How do you want to communicate with your audience?
The Benefits of the Major Players
Every social media platform offers different benefits to startups. It’s important to know how each one could help you to reach your audience and promote your startup business.
Facebook has the most users of any social network, but it’s important to recognize that things are starting to shift. There’s a great range of users across different ages, locations and genders, but younger people are starting to move away from it. Facebook is excellent for posting a range of different content, from links and text posts to images and videos. It also has its own PPC advertising platform, and you can pay to promote your posts too.
LinkedIn is best for any startups trying to reach professionals and other businesses. If you’re promoting a B2B business, looking for staff or perhaps trying to connect with other business people for funding purposes, LinkedIn is a great choice.
Twitter can help you to get in touch with professionals, but it’s good for B2C brands too. The short posts can be good for conversation and banter, and several brands have found success with humorous Twitter interactions. Twitter doesn’t have the highest user base, but there are still plenty of people on there.
Instagram is a visual platform, perfect for sharing photos, videos and Stories, which lets you share a series of photos or video clips. The audience on Instagram is a little younger than some other platforms, so it’s ideal for finding a younger audience.
Using Social Media Together With Your Blog
Blog posts provide the perfect content to share on social media. A business blog is an essential content marketing strategy, so get started by setting up a blog on your website. By writing regular posts and sharing them on your social media channels, you can bring more people to your site. When you share on social media, for example by creating a Facebook post or tweeting a link to your blog post, you can use social media tools to monitor the performance of your post and see how people are engaging in it. For example, Facebook offers you analytics so you can see how many people have clicked on your link, on your post or on your page.
You need to choose the right social media platform for your startup by considering your audience. Platforms such as Facebook, Twitter and LinkedIn may be better for sharing blog posts than more visual networks.
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