An unconfirmed source deep within the Romney camp has hinted at an explosive announcement next week that will be of great interest to small business owners across the country. Another unconfirmed source exclusively told BusinessBlogsHub.com that the announcement was related to the possible reduction of medicare taxes.
Medicare tax & small business no more?
Its about time I come clean and state that the above is purely fabricated by me – but it got your attention right?
I could have kept going on and provided even more ‘unconfirmed’ rumours about this possible ‘exclusive’ and researched a bit more to provide even more facts that Romney could reduce taxes, one day, or maybe not.
Then with a bit of luck major blogs like Gawker and HuffPost believe my post (or not) and create their own ‘exclusive’ citing this blog as the source. Then the more talk generated by the press on the fabricated ‘exclusive’ I created could end up as a ‘confirmed’ statement mentioned on TV – then its fact.
I thought this type of media manipulation was impossible to happen. Yes smaller blogs could write all sorts of BS but the major blogs like HuffPost and Gawker would take one look at it and laugh. They have fact checkers and editors screening the content before it gets published right?
But it seems this is not the case. ‘Facts’ can be created out of thin-air by anyone and end up as fact. Ryan Holiday can prove this works because he has manipulated the media so many times for his clients that he wrote a book about it – ‘Trust Me, I’m Lying: Confessions of a Media Manipulator’.
I always thought there was something dodgy about mainstream media and their ‘candy-floss’ content which is mostly made up of press releases massaged to look like ‘news’ but Ryan exposes the true depth of manipulation in his book. Without giving up too much Ryan tells us how the system works:
- You want some press for yourself or your client so you create an idea or theme that, if believed, will generate exposure for free.
- You feed this idea/theme to a low-level blog that is desperate for any story idea. To help the blogger along you make sure that the idea when published will bring in traffic because traffic is the main currency of blogs. Traffic equates to ad impressions which equals money.
- Once the low-level blog has published the post other blogs higher up the food chain use the post to create their own ‘exclusive’ and possibly pad it with some facts that ‘kinda’ enforce the truth behind the idea or maybe out of pure luck there is another statement that re-inforces my own idea.
- From there the idea spreads to other blogs and by the time you are up to your third coffee of the day its on Gawker and HuffPost and once its on these types of sites its mostly considered fact by the general public.
The above steps are missing out a heap of information that Ryan’s book provides. Ryan also provides many examples of how he used the system to manipulate the media and I have been able to search for the articles online that he seeded with his strategy.
If you are a blogger, PR person or deal with the media in anyway then read his book. Its an eye opener to how the world of ‘news’ really works.
Trust Me, I’m Lying: Confessions of a Media Manipulator
NOTE: this is not an affiliate link and I receive no benefits from Ryan or anyone for providing this post.