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Leading Provider Of – Abused and Worthless

Leading Provider Of – Abused and Worthless. Please try not to use the term unless you truly are ‘leading’ your business sector.

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It still amazes me that some of the press releases we receive still contain the words ‘leading provider of’.

It is a term that has been abused for a number of years now and the real ‘leading’ businesses try not to use it anymore as every business from the least successful to the really successful use it.

When I see its use by businesses who are clearly not ‘leading’ I tend to have a lower opinion of the business.

Please try not to use the term unless you truly are ‘leading’ your business sector.

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