Marketing
Leading Provider Of – Abused and Worthless
Leading Provider Of – Abused and Worthless. Please try not to use the term unless you truly are ‘leading’ your business sector.
It still amazes me that some of the press releases we receive still contain the words ‘leading provider of’.
It is a term that has been abused for a number of years now and the real ‘leading’ businesses try not to use it anymore as every business from the least successful to the really successful use it.
When I see its use by businesses who are clearly not ‘leading’ I tend to have a lower opinion of the business.
Please try not to use the term unless you truly are ‘leading’ your business sector.
