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Everyone Is In Sales!

Everyone Is In Sales. You might be thinking, Wait, I’m not in sales. Salespersons are those that make ‘cold calls’ and ‘pound the pavement.’ You might think of ‘sales’ as being a word in a salesperson’s title and feel they are the ones that are ‘supposed’ to develop business for your organization.

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Everyone Is In Sales. You might be thinking, Wait, I’m not in sales. Salespersons are those that make ‘cold calls’ and ‘pound the pavement.’ You might think of ‘sales’ as being a word in a salesperson’s title and feel they are the ones that are ‘supposed’ to develop business for your organization.

You may be thinking that sales are not MY job because ‘I work in accounting or operations’ which has nothing to do with sales. If I am even somewhat right on any of these”then you might find this article relevant.

Within any given organization, from accounting to the warehouse”Everyone Is In Sales. This article is not written to those individuals in sales related occupations. Although I hope they enjoy it. It is targeted to smaller organizations that may have lost track of the importance of sales and the fact that everyone plays a vital role in the sales process.

So, no matter what your ‘job title; might be’ Everyone Is In Sales! Success in sales is not defined by how much you talk but how well you listen. It’s not about sharing how great your company is but how many solutions you can bring to your customer’s business.

Salesmanship is a part of the fundamental communications process that we as human beings do each day. Sales is not about gimmicks or shortcuts. It’s not about new techniques, fast talking, or misleading others. The foundation of sales is all about honesty, trust, strong communications and building relationships. It is about caring for others. I think you would agree that if you do the latter then sales is not a ‘bad word.’

If you are in accounting you must deal with people to get money collected or close the monthly books. So- you are in sales. If you are in operations and a problem develops, you must communicate what is going on. This too- is sales. Or, what about when you are talking to your boss during your review or talking to your child’s principal about their performance in school. Are you not trying to communicate a certain message or ‘sell’ your point of view?

Okay, I can feel it”you are starting to follow me now. So, one more time ‘from the breakroom to the boardroom’. Everyone Is In Sales. I am writing a book with this very subject due out in early 2012 and welcome your feedback. So, this article gives you a ‘sneak peak’ on the topic.

We know ‘sales’ and can help your small business improve in its sales performance in a number of unique ways. We are in the business of growing small business. Please let us know how we can help you.

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