10 Things CEOs need to know about Design

Very good presentation.

Takeaway points for me:

  1. Location is irrelevant – you don’t have to employ designers in the same office block, street, city, country.
  2. “You pay peanuts you get Monkeys” – pay for quality.
  3. Don’t play with the designs. CEO’s on the whole don’t have a clue about what looks good.