The launch of Apple’s new social media platform brings about some interesting possibilites for brands. You can tell a lot about someone by the music they listen to. One of the largest problems that brands have online is as Chris Brogan states “being human:”
“Business, especially human business, can be relationship-minded, can be sustainable, and can even be fun. Sure, transactions have to happen and value has to change hands, but a lot of doing business is about making relationships”
People are way more comfortable talking to a person, rather than your company logo. Music is an incredible emotional language that people can share, and help build a deeper connection. Ping can be a great way for brands to participate in this social network by using music as a way of defining their audience.
For example If I were Harley Motorcycle I would make sure that I were following: Guns N Rose, ACDC, Metallica and some of the other bands/artists that someone might associate with a brand. It could also be a really fun tool to help your customers discover new music. Not to mention, it could be a great way for stale brands to show that they are capable of having a personality!
The only issue I could find with such a social media strategy is if it were done dishonestly.
Wow P/G listen to Big Boi’s new album “Sir Lucious Leftfoot” who knew?
However, if proper inbound marketing techniques for social media were abided by, it could be another avenue brands could have an interesting content play. I want to wrap up this post with a favorite Shakespeare quote of mine:
“The man that hath no music in himself, Nor is not moved with concord of sweet sounds, is fit for treasons, stratagems and spoils”
It essentially translates as a man who hates music hates life. Have your brand strut its stuff by showing the world what tunes help get them through the day. Music defines us, perhaps its time it define your brand.