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How To Brand Yourself – The Body Language Institute’s Insider’s Guide to Getting on TV

In my article Body Language: You Say More Than You Think by Janine Driver, I discussed the learnings from the book and provided insights to courses I’ve taken by Tavistock and NTL on Group Dynamics and Self-Image.

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In my article Body Language: You Say More Than You Think by Janine Driver, I discussed the learnings from the book and provided insights to courses I’ve taken by Tavistock and NTL on Group Dynamics and Self-Image.

If you’ve not done so already, I highly recommend you read the book. It provides you with tips and visual examples on how to read body language.

The lessons I’ve learned from the book have helped me detect who’s being deceptive on my team and what I can do to change it around.

Shortly after publication, Janine and her Business Manager, Traci Allen, invited me to attend one of her latest courses at the Body Language Institute called An Insider’s Guide to Getting on TV taught by Janine Driver and Terence Noonan.

Terence, a 4-time Emmy award winner and author of Starring You!, provides a candid insight on what’s it like to be a supervising producer for shows like Rosie O’Donnell, Ellen DeGeneres, and more recently, The Dr. Oz Show and the TV series DC Cupcakes on TLC.

This article is meant to share with you learnings from the 2-day intensive course and teach you how to strengthen your brand.

Day 1: BRAND

Terence spends most of the first day talking about B.R.A.N.D. which stands for:

Be You
Recognize Your Goals
New Idea

In the process of walking through this framework, he shares advice that’s applicable to all Project Managers (PMs).

What’s in it for Shirley?
Shirley is someone who doesn’t know your world. Your job is to make it easy for her to understand.

This simple and brilliant question brought home what I’ve seen happen with many PMs. PMs spend too much time putting process maps, stats, and other complex material in presentations for Sr. Executives – of which, they don’t have the time to read, let alone understand.

So think about Shirley the next time you provide a complex update.

Brand Congruency

“Your façade is part of your brand and message: Look like who you are and what you stand for.” – Terence

I completely agree with this statement and have been guilty of it myself. Many times I’ve found people that say they are creative yet they wear all black or say they are risk takers but are really conservative.

Fortunately, I’ve learned these lessons early in my career but advise new PMs to make sure their look, attitude, and even business cards match their brand.

Everyone Should Be on You Tube
At first, I did not quite understand how being on You Tube would help one’s brand. As Terence starts to explain it, it’s all about practice. He’s right, it’s another medium to practice public speaking and see how you come across in public.

Many of us practice in front of a mirror when preparing for a speech. How many of us actually tape ourselves and publish it? One would be amazed to see all the little things that we do which either support or discredit what we are saying.

For that reason, I’m taking his advice and will be taping myself when prepping for my next presentation and see what response I get from the You Tube audience.


We spent the day building and practicing pitches. Creating pitches was harder than I thought. We had a short period of time to come up with a headline and bullet point content.

For example, I wrote:

Headline: 3 Ways To Know If Your Job Is Safe?


  1. Research: Read the Quarterly Earnings Report for your Company. Many people don’t know it but it contains information on what the company plans to do in the next quarter or year (like buying or selling a division)
  2. Network: Join a local professional social group or chambers of commerce. By being out there and on top of what’s happening in the industry, you will be the first to know if your company is next.
  3. Relevance: Make sure you are self-promoting yourself to the right people in the organization. By doing so, you are making yourself relevant and leaders will look to find ways to keep you if you were to be impacted.

I found the exercises helpful because I was training myself to be concise, clear, and enthusiastic.

What also helped were the comedy improvisation exercises the group did. The games that we played seemed silly on the surface then realized the exercises were there to build group trust and accelerate the development stages of group formation.

I may take comedy impov classes to learn exercises I can use when forming a new team.

Overall, it was a fantastic course and I’m glad I was able to attend. I strongly suggest you go or at least sign up for their webinars when they become available.

As a side note, it was an honor to be in the same room as Janine. Maybe one day she could be a mentor. I really admire her work and will admit I was a little intimidated because I know she’s a world-renowned human lie detector. I was equally honored to have studied under Terence.

In conclusion, I share 3 tips my mentor told me when I first started in Project Management:

  • Project Managers are as good as their last project
  • Companies always seek great Project Managers
  • Great sales pitchers, stand out

Let me know what you think of this article by either posting a comment or sending me an email.

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