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You’re Targeting the Wrong People

When you start a business you get your ideas, thoughts and plans together of what you want your business to be and how you want it to run etc. One thing we do in the beginning is talk about who are target audience is and those we would like to target.

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When you start a business you get your ideas, thoughts and plans together of what you want your business to be and how you want it to run etc. One thing we do in the beginning is talk about who are target audience is and those we would like to target. But here’s the thing, you may be targeting the wrong audience and you didn’t even know it.

Just because your product or service may appeal to a certain audience doesn’t mean that other group or crowd over there don’t want to use or buy what you have. So many times we focus on certain people to target but completely miss the bull’s-eye with our true audience.

Find your niche. You may be targeting the service industry when you should be focused on the entrepreneurs and new upcoming women entrepreneurs that are ruling the startup world right now, who knows. Reach out to people and communities to see what their thoughts are about your business. Don’t underestimate the power of fellow business owners and entrepreneurs because they are in the same boat or have been in your shoes before too. Listen and learn from them but also talk with people from all different industries and areas to see if you’re a fit there with what you have to offer.

The more you sit back and really figure out who you can target and where your niche business fits then you will know exactly who your true audience is. It’s not always what we think either and if you concentrate all your time on the ones you thought were it you could be missing out on some great opportunities or you could be at a standstill with your business.

It happens to us all at some point when you own a business but you have to learn to adapt. If you’re passionate about what you do, you’ll figure it out.

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