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Marketing Tips: What’s the Purpose Of Your Website?

If you are in business, you need to have a website for your business. If you’ve been in business for a while, you likely already have you’re company website already up and running.

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If you are in business, you need to have a website for your business. If you’ve been in business for a while, you likely already have you’re company website already up and running.

But, why do you have a website?

Because someone told you to build one?
To market your business?
Because you should?

Those are the reasons that most businesses give me when I ask that question.

But there’s more to it than that. What’s your strategy behind your website? What is the real purpose for having a website?

Many small business owners honestly don’t have one.

Unless you have a purpose for what having your website, it’s no different than spending a fortune on fancy brochures and then leaving them in the box. Pretty much useless.

So here’s 3 ways that you can have a true purpose for your website and you can make your website an effective marketing tool for your business.

Search Engine Juice

Search Engines love content. Your website should have a lot of content to keep the search engines happy. Just by adding a blog to your website, you now have an easy way to update your site regularly and keep the search engines coming back for more.

Adding a weekly blog post or article give the search engines a reason to come back and add new stuff from your site to their indexes.

Lead Generation

Many people think that the main purpose of a website is to make sales. This should actually be the second goal of your website. The first should be to get them on your list. The majority of your website visitors will not buy the first time. People are shopping around. There are a lot of window shoppers that are just checking things out. They might not even be ready to buy at all yet.

You want to make sure that you get them on your list so you can keep in touch with them and ensure they remember you when they are ready to buy.

By adding a simple free report, sample of your product, free video or some other gift, you can collect their name and email in oder to get them on your list and follow up with them for as long as it takes.

Just by offering something for free, you give them a reason to like you and they are more likely to remember you when they are ready to make a buying decision.

Buy Now

Make it as easy as possible for someone to buy when they are ready. If you offer product, make sure it’s very clear what to click in order to to buy right then and there. Offer as many payment options as you can in order to make it easy.

If you need them to call you, make sure your phone number is big, bold and easy to find. Tell them exactly what to do to take the next step.

Too many websites that I see out there are nothing more than online brochures that aren’t updated, don’t build a relationship with the visitors and never even ask for the sale.

Just buy adding these 3 things to your website, you will turn your website from an extra expense for your company to a automated sales machine for your company.

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