“The Dominos Effect”
Social media tools such as Facebook, LinkedIn, Twitter and YouTube have given many businesses fantastic channels to contact their customers and prospects. However these same tools also have the power to severely damage a businesses reputation.
Take Dominos as an example…
Two (ex) Dominos employees thought it would be real cool to take a couple of videos of themselves doing disgusting things to food within a Dominos kitchen while on the job and clearly within a Dominos restaurant. The videos were then uploaded to YouTube which I can only assume was for the benefit of their mates.
Below is an image of one of the videos – lucky for Dominos the videos were taken down in less than a day after being uploaded.
Luckily for Dominos some grossed-out people were able to narrow down the branch that the offense occurred at by looking for clues in the videos and alerted Dominos HQ which quickly acted to take the videos down and fired the idiots.
What scares me more than acknowledging that there will always be hospitality staff doing disgusting things is the massive damage that can be done to perfectly respectable businesses now that social media has given us the power to transmit our actions without borders and without any restriction whatsoever.
How can we combat this as business owners? I really don’t think there is much chance you can proactively stop this – its more the case of how you fix the issue enough for people to forget.