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.CO Domain For Business

Colombia is best known for its exports of coffee, petroleum and coal but after today’s launch – it’s now also known for its country code top-level domain name, .CO.

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Colombia is best known for its exports of coffee, petroleum and coal but after today’s launch – it’s now also known for its country code top-level domain name, .CO.

.CO is recognised globally as an abbreviation for Company, Corporation or Commerce, and is the long awaited credible alternative to the .com extension. Today at 6am NZST saw the doors open for the general release of what many speculators consider to become the biggest global domain since the 1985 launch of .com.

Except where otherwise reserved by the .CO Registry or earmarked for premium auctions, .CO domains are now available to the public based on the chronological order of registrations on a first come, first served basis.

But concerns of trademark abuse prompted the new registry operator to write an open letter to brand owners to reassure them that their rights will be protected.

.CO Internet followed established best practices in trademark and IP protection ensuring that the domain was launched and managed in an equitable and sustainable way. A structured sunrise process was implemented to ensure for the fair and orderly distribution of domains:

  • April 1 – April 20 – Local Sunrise A for trademarks registered in Colombia
  • April 26 – June 10 – Global Sunrise B for trademarks registered globally
  • June 21 – July 13 – Land rush for premium domains
  • July 20 – General availability

In addition, there are other rights-protection mechanisms in place to protect trademark owners and like many other top-level domains, the .co domain will be subject to the Uniform Domain-Name Dispute-Resolution Policy, and the .co registry intends to implement a Uniform Rapid Suspension system for cases of clear abuse.

It is estimated that more than 1 million .CO domains will be registered in 2010, and during the next 3-5 years it will be one of the top 10 top level domains worldwide. Whether the .co domain will be the next .com remains to be seen, but we do know already that we’ll be seeing a lot more of .CO links after Twitter purchased the t.co domain. This URL shortener aims at improving short links by keeping them meaningful and short at the same time. This would also help Twitter analyze the popularity of a link and roll out features based on it.

Without a doubt, early adopters of .CO will benefit the most from this launch – the value of registering popular domains should not be underestimated.

 

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