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Business Plan: Keep It Simple, Stupid

Don’t use long complicated sentences. Short sentences are the best, because they read faster, and reader comprehension is higher in all audiences.

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Very good article by Marty Zwilling at http://blog.startupprofessionals.com

Here are the top tips he mentions in his article:

Don’t use long complicated sentences.

Short sentences are the best, because they read faster, and reader comprehension is higher in all audiences.

Avoid buzzwords, jargon and acronyms

You may know that NIH means “not invented here” and KISS stands for “keep it simple, stupid,” but don’t assume anybody else does.

Use simple, straightforward language

… like “use” instead of “utilize” and “then” instead of “at that point in time.”

Bullet points are good for organizing and prioritizing multiple elements of a concept or plan.

They help readers see the highlights and key points.

Avoid cryptic bullet points

Flesh them out with brief explanations where explanations are needed. Unexplained bullet points can be mysterious, and usually result in questions.

Don’t overwhelm the plan with too many graphics and flashy colors

Pictures and diagrams can effectively illustrate a point, but too many come across as clutter.

Keep the plan short

You can cover everything you need to convey in 20 to 30 pages of text. If necessary, create a separate backup document for monthly projections, management resumes and other details.

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