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How To Get Customers Through Your Door And Online Store

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Do you know what makes people buy from you? Is it trust or having a great product or service? It’s both and more.  People want to feel like they’re getting something special when they buy from you.

Getting customers through your door or online store i.e. customer acquisition, is probably more difficult now than it has been in years.

With the economy so erratic, consumers are watching their spending.  Your competitors know they have to do more to win them over.  Therefore it’s not just your marketing and customer service that needs to be spot on, there are many more requirements to winning customers’ trust, including:

  • Creating a great first impression
  • Inspiring trust from the first contact
  • Customer service starts immediately
  • Offer value beyond expectations
  • Be irresistible
  • Do everything differently

First Impression

Making that all-important good impression the first time you contact a prospective customer is high on the list of tips to get customers to trust you. People stay with companies and businesses they trust, so your job is to inspire that trust from day one.

Inspire Trust

One way to inspire trust is to not sell a customer something they neither need nor can afford. They will appreciate your honesty and concern for them. For example, you may suggest a cheaper solution than the one they were interested in. Okay, so this strategy is hard to commit to as your goal is profit-making. However, your customer service will keep customers coming back for more, and they will tell their friends and social networks.

What business doesn’t want their customers doing the selling for them? None. Recessions don’t last, so when the economy picks up, they will spend more discretional spending with you and their regular must-have purchases.

Customer Service

Communicate with your customers. Make sure your customer knows how a product or service will satisfy their needs.

What is a good example of customer service before a visitor becomes a customer? You are their advocate. For example, say a prospective customer contacts you via live chat or they visit your physical store on Thursday, and you know the product they’re interested in will be on sale on the weekend, tell them so they get it at the sale price.

Offer Value

One of the easiest ways to build customer loyalty is by offering value. This means providing your customers with something they need or want. For example, if you run a restaurant, offer free appetizers or dessert. Or, if you own an auto repair shop, give away a coupon for a free oil change.

If you’re looking to increase sales, consider offering discounts or promotions. You could offer a special deal on a new product or service. Or, you could offer a discount on a regular item. Whatever you decide to do, remember that people buy from businesses they trust. And one of the best ways to earn trust is by giving them what they want.

Be Irresistible

If you want to ensure that people keep coming back to your store, give them something they can’t resist. Make sure that your products are unique and that there’s nothing else out there that looks exactly like yours.

The best way to ensure that your business stays open is to offer something that people can’t live without. When you’re trying to sell something that people already know they need, it’s easy to forget that they might be interested in something new. That’s why it’s important to think outside the box and come up with something that nobody has ever seen before. You’ll never know if what you’re offering is going to work unless you try it.

Be The Best Marketer

Avoid being the best-kept secret. Sing your brand praises from the rooftops i.e. market better than your competitors. Invest in your social media presence, blogging, and email marketing. Learn how to create marketing content and campaigns that target customer behaviors and needs.

Do It Differently

You will need to show off your best features and USPs. This will help potential customers see why they should choose you instead of your competitors.

If you want to stand out from your competition, then you must be able to showcase your best features. For example, if you are selling flowers, then you should display them in a vase. If you are selling furniture, then you should display your products in a room setting. If you are selling clothing, then you should wear something that shows off your figure. The same goes for restaurants. If you are a restaurant owner, then you should always dress professionally. Customers will notice if you look sloppy.

While you may feel you’ve gone too far, chances are you have not gone far enough! Let your sales and customers decide what you do and how you do it.