In the big picture there are really only three things we need to grow a Mature Business.
Clarity – successful business owners know where they are going and when they intend to be there. They have a vision for the future that drives everything they do. Do you know where you’re going? What does your business look like at Maturity? Get clarity on where you’re going – it’s the first step in growing a Mature Business.
Hope – When we get Clarity on where we’re going, that creates Hope. We know where we’re going and we have something to begin to invest in mentally and emotionally that gets us excited about the future. He who aims at nothing hits it every time, but those who have a clear direction are busy getting after it. Do you have Hope for your business? If not, you need more Clarity on where you’re going and when you expect to be there.
Risk – Clarity brings Hope, and Hope allows us to take measured Risks to get there. Bob Parsons says “Get and stay out of your comfort zone.” It’s the only way to grow a business. Ray Krock was a little more blunt – “If you don’t want to take risks, get the hell out of business.” If you aren’t taking Risks, you don’t have Hope, probably because you don’t have Clarity on where you’re going.
Clarity creates Hope, and Hope allows us to take Risks. Successful business owners have all three.