BusinessBlogs Hub

Why do people fear change? Change forces us to think differently, learn new things, and adapt. Humans by nature get too comfortable in their lives. Whether it’s your routine, your job, your network, even what meal you are planning.

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Recently, I attended my first ever social media networking (SM) event. I checked out Social Media Day 2011 at the Tattoo Rock Parlour. Since I am new to social media as part of my communication, branding and networking strategy, I figured this would be a good opportunity to meet some amazing SM people, and learn a bit more about how I can leverage SM.

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But Social Networking Does – there’s a big difference. If you’re focusing on getting new customers online, research shows you’re not going to get many. By they way, it’s no different offline. This study could rock the online marketing world, or at least the SEO’rs, who focus on activity vs. results.

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Two days of some of the most influential speakers in IT, and a room full of the top IT executives across the major verticals all talking about the impact of Cloud Computing on enterprise – that is what the Cognizant Community Conference has to offer.

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There are so many ways to network and so many places to network. But the most common complaints I hear from people about networking are:

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Balance is everything in life be it work-life balance, love or a financial spreadsheet. Balance is especially important in a relationship and this is true online. We must give in order to take, must offer value in order to receive value.

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Not all online communities for business succeed. In fact, many fail. The failure rate for online communities has been a popular research topic over the past few years and it is estimated that over 60% of online communities fail to thrive.

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“If you build it, he will come.” – Field of Dreams. If only this were true for any kind of online community. However, waiting for new members to show up and engage at your site will only rarely succeed.

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I am growing weary of all this social media silly talk about trust and friendship as it applies to professional collaboration online.

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Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value.

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David Logan talks about the five kinds of tribes that humans naturally form — in schools, workplaces, even the driver’s license bureau.

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Seth Godin and Tom Peters provide their opinion on blogging.

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Seth provides a reminder that social networking is not about the number of followers you have but about using social networking to connect with real people to form real relationships.

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Stop networking, and start building a network. Stop collecting contacts and start making true connections.

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