Tag Archives | social networking

Change: Own it first!

Why do people fear change? Change forces us to think differently, learn new things, and adapt. Humans by nature get too comfortable in their lives. Whether it’s your routine, your job, your network, even what meal you are planning.

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Social Media Networking 101

Recently, I attended my first ever social media networking (SM) event. I checked out Social Media Day 2011 at the Tattoo Rock Parlour. Since I am new to social media as part of my communication, branding and networking strategy, I figured this would be a good opportunity to meet some amazing SM people, and learn a bit more about how I can leverage SM.

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Posted in Social Media 0 Comments

A Focus on Finding Customers Online Doesn’t Work

But Social Networking Does – there’s a big difference. If you’re focusing on getting new customers online, research shows you’re not going to get many. By they way, it’s no different offline. This study could rock the online marketing world, or at least the SEO’rs, who focus on activity vs. results.

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Posted in Marketing, Social Media 0 Comments

Without Balance You Got Nothin’ Online

Balance is everything in life be it work-life balance, love or a financial spreadsheet. Balance is especially important in a relationship and this is true online. We must give in order to take, must offer value in order to receive value.

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Posted in Mindset 1 Comments

Rory Sutherland: Life lessons from an ad man

Advertising adds value to a product by changing our perception, rather than the product itself. Rory Sutherland makes the daring assertion that a change in perceived value can be just as satisfying as what we consider real value.

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Posted in Video 1 Comments