
Posted on 03 May 2011. Tags: social media strategy
I was reading a forum on LinkedIn recently that asked if Social Media was likely to reduce the importance of the website as a business tool. An interesting question; social media should already be an essential part of any marketing plan but could it actually usurp the trusty website? Read on…
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Posted in Social Media

Posted on 24 March 2011. Tags: marketing basics, social media strategy
Imagine you are the President of a large company that has individual sales people covering territories. How do you conduct your marketing? Do you market around your brand i.e. ‘Come do business with XYZ!’
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Posted in Marketing

Posted on 20 February 2011. Tags: Facebook, social media strategy
Alright you have joined facebook for business purposes and are wondering why you are not getting instant results. Well first thing you have to realize it will take time to build it up. Second is that there is definitely a facebook business etiquette that you should follow. Why is this you are thinking, let me explain it for you.
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Posted in Social Media

Posted on 12 February 2011. Tags: social media strategy, Social Media Trends
So how well do you do it? It’s important to keep tabs on emerging social media technologies to make sure you are investing in the right areas even if some areas not relevant immediately.
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Posted in Social Media

Posted on 10 February 2011. Tags: Cloud Computing, social media strategy, social networking
Two days of some of the most influential speakers in IT, and a room full of the top IT executives across the major verticals all talking about the impact of Cloud Computing on enterprise – that is what the Cognizant Community Conference has to offer.
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Posted in Social Media

Posted on 01 February 2011. Tags: Social Media, Social Media Engagement, social media strategy
A disengaged customer is not really a customer, or at least not a good customer. Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media. Understanding engagement measures…
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Posted in Featured, Social Media

Posted on 29 December 2010. Tags: business mindset, social media strategy
This post is from our Facebook for Business eBook which was updated and released yesterday. The guide provides step-by-step training on how to firstly create a custom tab for your Facebook Page but also how to create a Facebook Reveal Tab.
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Posted in General

Posted on 15 December 2010. Tags: domain management, social media strategy, Website management
Small businesses and personal users are beginning to wake up to the power of social media. However, sometimes overlooked is the huge array of free or low cost web based services offering business applications…
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Posted in Social Media

Posted on 10 December 2010. Tags: social media strategy
Some say failure with social media is a sort of “rite of passage”…. but why not get it right the first time? Here’s a list of not-to-dos:
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Posted in Social Media

Posted on 02 December 2010. Tags: social media strategy
While enjoying the results of a well-planned Thanksgiving holiday dinner last week, it occurred to me that many business firms seem to spend less time developing and executing a social media strategy
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Posted in Social Media

Posted on 23 November 2010. Tags: social media strategy
The 10 tips below for getting the most of our social networks for business was provided by a REAL small business who successfully uses social media to add value to her business.
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Posted in Social Media

Posted on 11 November 2010. Tags: New rules of social business, social media strategy
Millennials: can’t live with them, can’t run a business without them. At least, that seems to be the pervasive point of view. But no matter how you slice it, they are in the workplace and are the future of business as we know it. Their rules, their ways, will all become the new normal as boomers age out of the workplace.
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Posted in Social Media

Posted on 03 November 2010. Tags: social media strategy
I am a road-warrior. You know the type – a real dyed-in-the wool, hardcore traveler. The kind who knows all the tricks of travel survival and has lots of amazing stories of world-wide adventure for work and pleasure. I have seen riots in Tahiti, floods in Belize, night markets in Thailand and have given speeches in 5 different countries in 6 days.
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Posted in Social Media

Posted on 02 November 2010. Tags: Social Media Overload, social media strategy
So here we are, were all connected and everything is going great. We are tweeting, we are updating Facebook and LinkedIn for all we are worth, but stop and consider this for a moment…
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Posted in Social Media