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Growing your email marketing list is a challenge for all new zealand businesses. How do you do it well and compliantly? We have some vital tips for replacing your email list attrition rate and growing it.

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There is a very simple way to find out if your email marketing is creating sales for your business. When you use an ESP like Mobilize Mail you get statistics per eDM (email marketing) campaign.  These statistics let you know…» read more

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Emails sent from your website or business system are called transaction emails. This blog post lets you know how your business can use our TXN – transaction emails service for your website or business systems emails. By way of acknowledgement of action taken…» read more

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Auto Messages or ARs as they are commonly known can achieve a lot for businesses but they are infrequently used and we have a theory as to why that we will share with you in this blog post. Mobilize Mail’s…» read more

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Email Marketing (eDM) campaign measurement is often overlooked. And there is a perfectly valid reason for this, often so much time, and energy has gone into creating the content and presentation of the eDM there is resounding relief when the…» read more

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Why are landing pages very much a part of email marketing success? It’s all to do with measurement – knowing the action your recipients took when they clicked a link in your email marketing message and what action they took when they landing on the linking webpage. What do your landing pages look like?

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Like a child with a new toy I am excited about our new email marketing and delivery system. If you love measurement and viewing lots of statistics our new MMAPP3 (as our techies call it) is pushing all the right – read more

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Internet browsers will present your eDM’s (email marketing messages) differently. Do you know how your messages present in the commonly used browsers e.g. Firefox, IE, Chrome etc?

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It’s often the little things that we say that mean the most. Words can be extremely motivational and incredibly destructive. Ironically the less words we use the greater the impact and resonance.

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As we start to integrate Social Media into our business we need to consider ways to calculate and measure the return on investment it represents.

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This blog post is the final part in our series on & and#8221;how to market your New Zealand business with surgical precisionand#8221;. Part 1 in the series provided an understanding of why New Zealand businesses need to know exactly where theirand#8230;and#187; read more

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Today your New Zealandl business needs an active digital presence in the popular social media channels. For New Zealand businesses Facebook, Twitter, and if your business is B2B then you’ll need to be on LinkedIn and of course Google Plus.

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Email marketing is alive and well and set to play a prominent role in New Zealand Business marketing campaigns in 2013. With more emails hitting your recipients’ inBoxes than ever before your email campaigns need to be sharp, professional and deliver results for your business.

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I received my first invitation to connect on LinkedIn about five years ago. I did what most of us do when we don’t understand the value or implication of such an offer, I ignored it. It wasn’t that I didn’t trust the source of this invitation; it was just that I was busy and had better things to do with my time.

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Before you actually start to engage in using Social Media some serious consideration should be made to who within your organisation or company has the mandate to manage the portfolio.

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Few would claim last year was an easy one for business. Taking an optimistic point of view, it has forced us to look long and hard at our business models and come up with ways to improve on the bottom line.

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I have approached this series first looking at “Why bother with Social Media”, now we move to “What it is”.

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Mobilize Mail's Top Tips for Mobile Marketing for New Zealand Business are a must read, having a mobile marketing strategy is now necessary for all New Zealand businesses. Many people now choose to view emails and websites via their smartphones. Make sure your landing page is smartphone ready.

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