If you own a start-up or small business, you are already very aware of how important it is to minimize your expenses. From insurance to stationary, it is essential to save every penny that you possibly can. One of the largest expenses that every business owner will face eventually is rent. For some small businesses, […]
Tag Archives | Small business
Social media has opened a world of opportunity for small business—used correctly, this type of internet marketing is a cost efficient way to reach customers. For all social media has to offer, one channel is not being used to its full potential: Instagram. With 300 million monthly users, using Instagram makes sense.
As a small business owner, there are several things that you need to take care of, such as managing the employees, operations and advertising your company etc. While advertising and marketing can be handled by you, it is always a better choice to leave this job in the hands of professionals. It is a common […]
This article is the first in a series of five posts about online marketing basics for small business. This first week will look at paid search engine marketing. Pay-Per-Click (PPC) is a great way to attract visitors to your business website and target messaging to a specific audience. It’s for this reason that PPC is […]
Management skills are just as essential for small business owners as they are for corporate employees. They’re what help a small business owner successfully delegate the right tasks to the right employees, and they’re ultimately what make a successful small business grow and thrive. But too many entrepreneurs don’t know what they’re doing when it […]
The topic of online marketing can be seen as complicated by small business owners, because of the perception that understanding online marketing requires a deep technical knowledge. Leading to even greater ambiguity is the large variety of catchphrases being employed by the digital industry, like “closed loop marketing”, “multi-channel marketing”, “SaaS”, and “inbound marketing”.
If you run a small business, you already know how much time; efforts and resources are required to keep it moving ahead. And if you are running a small business, than your emotional and physical health and well-being are even more important to the business. As you are the key to the entire business.
When it comes to business, size really does matter. However, you don’t need to be big to succeed…you just need to look big. There are plenty of savvy ways you can make your small business look positively colossal. You shouldn’t feel bad about this; many businesses take this approach to get more big name clients […]
Managing cash flow, the life blood of a business, is one of the most critical yet under-appreciated challenges faced by many small business owners. Cash flowing regularly into a business is important to buy equipment, pay wages, and keep the lights on and the door open.
Your web design copy needs to entice, inform and encourage visitors to your site to act, all within the limited attention span of the average web user. It’s a tall order, but keeping the following guidelines in mind should help you to create effective web copy with ease.