If the SEM, SEO and SMM are three letter acronyms that mean nothing to you, then you had better read on and see how they link to your business.
Tag Archives | SEO
According to Wikipedia – Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, they often involve deception and are totally unethical. One black hat technique uses text that is hidden, either as text colored similar to the background or positioned off screen.
Your business’s online reputation management can be at risk from anyone who can write or comment on blogs and other social media, often for no other reason than competitor jealously, lack of understanding about the polices and processes of the business or just trying to shift blame for their own mistakes.
SEO or Search Engine Optimization is the practice of improving the visibility of a webpage within a search engine, the position a result appears in the search engine reflects how high the user traffic through the site is.
Local SEO or Localized Search Engine Optimization refers to the optimization of a website so that it scores higher with the search engines when keywords pertaining to the business’ location are searched. Thus optimization becomes place specific, and helps the website get a higher ranking in every keyword search for products and services in that local area.
The instant Internet access afforded by smartphones has changed the way people use search. Not tethered to computers and home networks, searchers now tap into the Internet on the go to fulfill their immediate needs — like finding a good restaurant, a tow truck, or a public restroom.
This article was inspired by a query from a client who just started with our company. The client’s question was: “How can you do Search Engine Optimisation on my site when you haven’t received the logins yet?”
I normally mark these emails as SPAM without looking at the content but for education purposes I have included the content of one email below to show the type of businesses to avoid for any SEO services.
These low-lifes offer some BS service they called ‘SEARCH SUBMISSIONS’ and send the registered person of the domain an email which is designed to look like a bill, thats my opinion of course but take a look below.
How this works is that these scammers have software that locates domains and automatically sends the contact email address of the domain an email much like the example below. They get an email address through scanning your websites content such as the contact us page.
My advice to small business owners is to first read our article on SEO which tells you how to do SEO yourself, follow the steps and you will end up doing a better job than most ‘experts’.
Of course the businesses did not deliver and for the simple fact that you cannot second guess Google. If you could ‘guess’ how to get your website on the first page of Google and remain there then you should be in charge of Google!
Some SEO ‘experts’ will tell you that they know how Google ranks web sites, some will tell you they have an ‘inside man’ in Google, some will guarantee that they will get you on the front page of Google. If any business mentions any of those statements do not use them. Each statement is total BS.
Word of mouth is the most powerful marketing tool a business can ever wish for so if you can increase the amount of recommendations then your customers will do the marketing for you including talking about you on Facebook, Twitter, forums etc. That’s zero cost to you and with third party endorsement – is there anything better than that?
There’s no question about it, managing a website’s links has gotten so complex and time consuming that many do-it-yourself e-trepreneurs have discovered that doing it properly requires stealing badly needed time and attention from the income-generating part of their business.
Search engine optimization is a one of a kind industry since it’s probably one of the few, if not the only industry, where no one has the all the right answers. Google is in control and immediately when someone is even close to catching on to their search engine pattern – the algorithms switch.
How is it possible to connect politics and SEO link building you may ask? Well let’s take a look – political candidates are grilled on the choices that they have made in their lives.
SEO link building is a very important part of any search engine optimization strategy. If you do it right your keywords will improve on the search engine result pages and the organic traffic to your website will increase. But what exactly do you need to do?