Businesses who fail to look after their website and online presence do so at their own peril. There are many real life examples of businesses large and small losing market share and in some cases going out of business altogether due to their poor online presence. Their competitors however probably engage a professional SEO company […]
Tag Archives | SEO
This is the second part of a five-part series on online marketing basics for small business. Today we shall focus on Search Engine Optimisation (SEO), which is often a confusing topic for owners of small businesses. With over 90 per cent of online experiences beginning with a search engine, it is crucial for small business […]
Many factors go into determining the level of trust and authority a site has, hence its placement in search engine rankings. This notwithstanding, all sites need to have a robust content addition strategy as it makes a big part of SEO checker strategies. It’s not just enough to have high quality content, but rather this […]
If you have dabbled in SEO for some time, you probably know most of what there is about article optimization: Meta description and title optimization, internal linking and anchor texts, the whole nine yards. However, if you want your sites to stand out from the crowd, you will need to do much more.
If the SEM, SEO and SMM are three letter acronyms that mean nothing to you, then you had better read on and see how they link to your business.
According to Wikipedia – Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, they often involve deception and are totally unethical. One black hat technique uses text that is hidden, either as text colored similar to the background or positioned off screen.
Your business’s online reputation management can be at risk from anyone who can write or comment on blogs and other social media, often for no other reason than competitor jealously, lack of understanding about the polices and processes of the business or just trying to shift blame for their own mistakes.
SEO or Search Engine Optimization is the practice of improving the visibility of a webpage within a search engine, the position a result appears in the search engine reflects how high the user traffic through the site is.
Local SEO or Localized Search Engine Optimization refers to the optimization of a website so that it scores higher with the search engines when keywords pertaining to the business’ location are searched. Thus optimization becomes place specific, and helps the website get a higher ranking in every keyword search for products and services in that […]
The instant Internet access afforded by smartphones has changed the way people use search. Not tethered to computers and home networks, searchers now tap into the Internet on the go to fulfill their immediate needs — like finding a good restaurant, a tow truck, or a public restroom.