Do you know if your business is welcoming? What first impressions is your business giving off? With email marketing you can own the first impression by delivering a well constructed welcoming eDM to all new subscribers joining your email list.
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First impressions count and you can make a good impression with your email marketing list subscribers as soon as they opt in to receive your emails. We have a couple of tips for you.
Landing pages are created to present targeted information to visitors. Often landing pages also contain forms to capture data off the visitors. How the form is presented and what you are capturing may determine your landing page conversion rate.
Are you using Google’s Helpouts? This service offering is probably has as many pros as it does cons. It will come down to your personal preference and how it grows.
eDM (email marketing) analysis of measurement is often overlooked. The feedback in the form of open and click statistics is accepted without it working being utilised to improve the conversion rate of next campaign.
Conversion Rate Optimisation is all the rage for marketers worldwide. Conversion Rate Optimisation aka CRO is utilised by marketers to work on improving website conversion rates from existing visitors.
Amazon was founded twenty years ago. Today it is the world’s largest online retailer. Foundered by Jeff Bezo it was built in a garage with his first employee Shel Kaplan. Jeff still runs the company today and now Amazon has 117,000 employees and has a market capitalisation of USD $151 Billion.
The challenge remains – how to keep your email marketing subscribers. Will the next email message result in large amount of unsubscribes? This is a real fear for marketers. There are steps your business can implement right now to slow the unsubscribe rate down.
Google+ has just had it’s 3rd birthday. Do you have a Google+ account yet? Google+ was launched in 2011 and now has 359 Million active users – still a long way behind Facebook’s 1.28 Billion users. More females use Google+ and the average age is 28 – versus the average age of Facebook users being […]
The email campaign statistic we loath to view is the unsubscribe rate and rightly so. If you’re anything like most marketers you celebrate when it’s really low. But how do you keep it low? There are actions you can take to reduce your unsubscribe rate and this will be the topic of the next blog […]