eDM (email marketing) analysis of measurement is often overlooked. The feedback in the form of open and click statistics is accepted without it working being utilised to improve the conversion rate of next campaign.
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Conversion Rate Optimisation is all the rage for marketers worldwide. Conversion Rate Optimisation aka CRO is utilised by marketers to work on improving website conversion rates from existing visitors.
Amazon was founded twenty years ago. Today it is the world’s largest online retailer. Foundered by Jeff Bezo it was built in a garage with his first employee Shel Kaplan.
Jeff still runs the company today and now Amazon has 117,000 employees and has a market capitalisation of USD $151 Billion.
The challenge remains – how to keep your email marketing subscribers.
Will the next email message result in large amount of unsubscribes? This is a real fear for marketers.
There are steps your business can implement right now to slow the unsubscribe rate down.
Google+ has just had it’s 3rd birthday. Do you have a Google+ account yet? Google+ was launched in 2011 and now has 359 Million active users – still a long way behind Facebook’s 1.28 Billion users. More females use Google+ and the average age is 28 – versus the average age of Facebook users being 38 years. Facebook also has a near even spilt of male and female users.
The email campaign statistic we loath to view is the unsubscribe rate and rightly so. If you’re anything like most marketers you celebrate when it’s really low. But how do you keep it low? There are actions you can take to reduce your unsubscribe rate and this will be the topic of the next blog post. This blog post lets you know how to get those valued unsubscribed recipients back on your email marketing list.
Just when you thought you’d seen it all – now you can watch in real time how much revenue and profit your favourite Internet companies generate. The clock starts running as soon as you land on the page and the revenue and profit starts growing (or not as is the case for some Internet companies). Internet Giants such as Apple, Facebook, Skype, LinkedIn, YouTube and many more are represented.
How are your eDMs performing? Are you happy with the open and click statistics? They could be better – right? And they can be by focusing on the design. It wasn’t that long ago your business was handsomely rewarded for just delivering a regular e-newsletter – design really wasn’t a priority. As long as the e-newsletter had good content and a couple of links back to the business website it’s email recipients were happy to take action. Not so today – design is almost everything!
Check out these amazing “did you know’s…” statistics on the size of the burgeoning global mobile market. An Infographic was kindly shared with us and it provides a fun and factual account of how mobiles are ‘taking over the world’. Did you know users used their mobiles to….
Growing a business in New Zealand requires both Sales and Marketing. Ignoring either and your business will experience a drop in future sales, and a drop in clients as the rate of attrition surpasses new client acquisition.