Businesses want their website and webpages ranked on the first page of google’s organic search results and there is no magic answer to achieve it. Online Search is still considered the top referring channel of visitors to websites and Google[...]
Tag Archives | mobilize mail
If the SEM, SEO and SMM are three letter acronyms that mean nothing to you, then you had better read on and see how they link to your business.
In this age of consumerism and abundance of choices for every product, the customer is king. Keeping a customer happy, and having them return with repeat orders, is a necessity for businesses to be sustained.
A winning email marketing campaign requires careful planning. Our Jan 14 blog post Email Marketing Plan For 2014 provides the steps to get your business email marketing underway in 2014. Now we are focusing on the planning of an actual eDM[...]
Everyone is aware of the power of the social media and the impact this is having on online reputation management of New Zealand businesses. Every business needs to have an online presence and having a social networking strategy in place is essential.
Customer loyalty can be difficult to put a price on as it often seems intangible. Small and large scale businesses are finding out that you can put a number on your Online Reputation.
Email marketing plans are worthwhile as they can provide focus, measurement and motivation to achieve more in the year ahead. Before you jump into your Email Marketing Plan for 2014 we suggest you review your success over the past 12[...]
With the explosion in popularity of social media sites – online brand reputation management is an absolute must. If you are a New Zealand Business and you haven’t ever conducted an online brand reputation audit before, then take a moment to read this article and then give it a go.
Businesses both large and small have been using brand management for decades. But many of these businesses fail to put into place an online reputation management process. The reason they fail to do this may come down to myths and mis-information – below are some examples of the most common myths:
Online reputation management is a critical component to many businesses branding. With so much online chatter happening, the ability to keep a positive vibe about your business is crucial. You should know what is being said about you, your brand and your business.
Kick start 2014 with Business email marketing tips from Mobilize Mail. Our Business Email Marketing in 2014 eBook has easy-to-read tips so you can change it up this year. Aim higher and achieve better results from your eDM campaigns. eDM[...]
Your reputation is golden – this has always been the case for businesses small and large. Now with the prominence of the Internet your reputation is even more important – your online reputation could really be the make or break of your business.
Recently Watties and Whittakers topped New Zealands most trusted brands survey, these iconic kiwi brands have a brand reputation which they nurture and promote and many consumers identify and trust these brands.
The Internet affects every company’s reputation. Some companies are hailed as champions of invention and innovation. While others become known for bad customer service. You, as a business owner, have a responsibility to monitor what people are saying about your company and respond when necessary to keep your image and online reputation management at a high standard.
On the official Gmail blog Google have confirmed they are changing the way images in your emails are managed. From 12 December Google is rolling out their new image management improvement to the desktop and it is expected to be[...]
With social media use on the rise and with many businesses jumping on board, the need to have strategies in place to protect your online brand management and online reputation management is critical.
According to Wikipedia – Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, they often involve deception and are totally unethical. One black hat technique uses text that is hidden, either as text colored similar to the background or positioned off screen.
Since June 2013 our subscriber device statistics graphs have been busily plotting the use of mobile devices to open our clients eDM messages. We can confirm over that time the use of mobile devices (tablets and smart phones) to open[...]