Tag Archives | Marketing

A2 milk story wins greater market share

New Zealand’s A2 Corporation (A2C) is working some serious brand magic – in spite of the debate about the health benefits of their a2 milk. According to the February figures released by A2C, a2 brand fresh milk sales grew by 28.3 per cent in 2013 and they now hold around 8 per cent market share in the Australian grocery channel.

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NZ story confusing

The 100% Pure New Zealand brand has been a powerful one, executed beautifully ever since it first launched in 1999. In the early years of the campaign, Tourism Australia had plenty to be envious of. Some nitpickers may even say a little of the credit belongs to Australia.

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Will Bell Tea & Coffee soon be brewing in Australia?

If you’ve been to Melbourne lately you may have heard whispers of a new coffee shop down a cobbled lane and up the unmarked stairs, through a bespoke tailor’s showroom. The coffee is brewed for three days prior, using a bean roasting technique first developed by the Mayans on the steps of Chichen Itza.

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Seedling grows Aussie market

If you’ve ever been into a toy shop or wandered through the children’s section of a department store, you’ll know all about consumer choice. Aisle after aisle of products vying for attention. Things that beep and bleep, shake and sing. High tech, low tech, vintage revival. The toy and games sector is overwhelmed with products.

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How To Pick A Home Party Company To Join

These days working at home is a growing trend for several reasons. 1. Everyone needs more than one income and most families need 2-3 sources of cash flow! 2. Working at home saves tax dollars while you earn income. Basically it is 1 effort and 2 streams of income: commissions from your home business and reduction on your tax liabilities.

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Business with Australia: Culture clash

New Zealand’s sense of humour, lifestyle and early heritage may not be too different to Australia’s, but business culture in the two countries is not the same. Australians are generally a tougher bunch to deal with and the size of Australia – both geographically and in population.

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Business with Australia: A right time?

Although there was no single ‘lightbulb moment’ that sparked the move beyond New Zealand, those taking on the Australian market all have a critical piece of advice: don’t do it by half. For Elizabeth Barbalich, owner of skincare brand Antipodes Nature, it was almost six years from dipping her toe into Australian waters to a more strategic approach to launching her brand there.

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Article Marketing – It Works

For every task list the day the task is to commence and the expected time of delivery (also known as ETA). Using Article Marketing as a strategy is not exclusive to the internet and is as popular in the print media as the online arena.

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Giving and Receiving Referrals

You provide a great product with great service, you fastidiously call upon your clients within 3 months, updating them with changes or additions to your product ranges, you fix any issues promptly and when you catch up with your customer they are always happy.

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13 Easy tips to get started on your book

Do you feel there is a book inside of you “wanting” to come out? Do you want to share what you have learnt with others? Have you found yourself thinking, “I would love to write a book one day” but just never get around to it?

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Generating Positive Publicity

Generating positive publicity for your business is an area of marketing that is often forgotten or not even considered. Yet using the media to tell people about your business can be a very effective way of spreading the word, enhancing your credibility and generating sales. What’s more, other than the time you spend arranging your publicity… it’s free!

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