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Tag Archives | Marketing

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5 Ways To Streamline Your Business

Take just a moment to think about how you spend your time at work. Do you work all the time you work? If the answer is yes, then you belong to the 7% destined to a life of wealth and success. But, if you like the remaining 93%, then you struggle to stay on task.

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5 Reasons Why You Should Blog Forever

Human nature has it that either man goes out to do something on his own, or there has to be something big, strong, mean, nasty, or extremely tempting for him to make that leap over. Motivation isn’t as straightforward as we tend to think it is.

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Winning the War of Words with Effective Ad Copy

It is said that a picture is worth a thousand words. But that pithy little saying is made up of words, not pictures. Some things can only be said with words. That is why we have them. And that is why we need to learn to use them more effectively. It is true of political […]

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brands

The 4 Essentials of Successful Branding

The swoosh. An apple. A giant golden “M”. Chances are each of these immediately brings a brand to mind. Yet good branding goes way beyond the icon of the logo. It is the style, the personality and the ethos of your business. It is what makes you stand out from the crowd.

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Why E-Mail Marketing Works for Startups

Startups are very important to a country’s economy. They generate jobs, create services and products and open up new channels of economic activity. But they have their own set of problems. They are cash-strapped, face a stiff competition from bigger peers, badly need publicity, and have a pressing need to locate relevant customers. All these […]

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A2 milk story wins greater market share

New Zealand’s A2 Corporation (A2C) is working some serious brand magic – in spite of the debate about the health benefits of their a2 milk. According to the February figures released by A2C, a2 brand fresh milk sales grew by 28.3 per cent in 2013 and they now hold around 8 per cent market share […]

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NZ story confusing

The 100% Pure New Zealand brand has been a powerful one, executed beautifully ever since it first launched in 1999. In the early years of the campaign, Tourism Australia had plenty to be envious of. Some nitpickers may even say a little of the credit belongs to Australia.

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Will Bell Tea & Coffee soon be brewing in Australia?

If you’ve been to Melbourne lately you may have heard whispers of a new coffee shop down a cobbled lane and up the unmarked stairs, through a bespoke tailor’s showroom. The coffee is brewed for three days prior, using a bean roasting technique first developed by the Mayans on the steps of Chichen Itza.

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Posted in Marketing, New Zealand 0 Comments
Seeding

Seedling grows Aussie market

If you’ve ever been into a toy shop or wandered through the children’s section of a department store, you’ll know all about consumer choice. Aisle after aisle of products vying for attention. Things that beep and bleep, shake and sing. High tech, low tech, vintage revival. The toy and games sector is overwhelmed with products.

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