BusinessBlogs Hub

After reading SMH’s article on Nick D’Aloisio becoming one of the youngest multimillionaires in the world after Yahoo brought his mobile app which, Wired’s Ryan Tate stated..

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How many sales efforts do you know of that don’t claim to be about selling “value”?

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For every task list the day the task is to commence and the expected time of delivery (also known as ETA). Using Article Marketing as a strategy is not exclusive to the internet and is as popular in the print media as the online arena.

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You provide a great product with great service, you fastidiously call upon your clients within 3 months, updating them with changes or additions to your product ranges, you fix any issues promptly and when you catch up with your customer they are always happy.

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Do you feel there is a book inside of you “wanting” to come out? Do you want to share what you have learnt with others? Have you found yourself thinking, “I would love to write a book one day” but just never get around to it?

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Generating positive publicity for your business is an area of marketing that is often forgotten or not even considered. Yet using the media to tell people about your business can be a very effective way of spreading the word, enhancing your credibility and generating sales. What’s more, other than the time you spend arranging your publicity… it’s free!

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Our latest Project Campfire article focuses on marketing tips for small business. In this article there are 27 tips from business people all over the world.

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The truth of the matter is that every one of these small business owners is a sales person for their own business and lots of them don’t realise that they are the product!

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Last year I attended an international internet marketing seminar in Australia. It was a three day event with online marketing being the sole focus. On the first day of the seminar one of the featured speakers was talking about the importance of communication.

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A lot of people (including me) talk about competitive advantage and how it is vital to the ongoing success of a business. This is very true, but what is the BEST sort of competitive advantage to have and what is plan B if you don’t have one.

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As I’ve said before, marketing is greatly misunderstood by many in business, especially those new to business, who confuse marketing with advertising.

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Wow! So PC is only a new development.

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Chances are you know things that others would like to learn. If you get that information out of your head and onto your website, it will give you a great magnet to attract leads to your website and help give you power by positioning you as an expert in your niche.

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In a recession, most businesses cut back on their marketing (assuming they are doing much in the first place) which is just plain crazy. A recession is just the time you need more customers or your existing customers to come back more often (or spend more with you).

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Marketing, over sales, is the broader term and marketing is about the branding, advertising and public relations aspects of being business. Sales is then an activity of marketing – it is the closing of the deal. So marketing creates the demand and sales meets that demand.

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It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list or not.

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I normally mark these emails as SPAM without looking at the content but for education purposes I have included the content of one email below to show the type of businesses to avoid for any SEO services.

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Successfully marketing you and your business is not always a simple or straight forward task, but there are three aspects to your business that you can focus on that will strongly benefit you and the performance of your business.

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