The 100% Pure New Zealand brand has been a powerful one, executed beautifully ever since it first launched in 1999. In the early years of the campaign, Tourism Australia had plenty to be envious of. Some nitpickers may even say a little of the credit belongs to Australia.
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If you’ve been to Melbourne lately you may have heard whispers of a new coffee shop down a cobbled lane and up the unmarked stairs, through a bespoke tailor’s showroom. The coffee is brewed for three days prior, using a bean roasting technique first developed by the Mayans on the steps of Chichen Itza.
If you’ve ever been into a toy shop or wandered through the children’s section of a department store, you’ll know all about consumer choice. Aisle after aisle of products vying for attention. Things that beep and bleep, shake and sing. High tech, low tech, vintage revival. The toy and games sector is overwhelmed with products.
These days working at home is a growing trend for several reasons. 1. Everyone needs more than one income and most families need 2-3 sources of cash flow! 2. Working at home saves tax dollars while you earn income. Basically it is 1 effort and 2 streams of income: commissions from your home business and reduction on your tax liabilities.
When it comes to rebranding, I have one word for you: Monday. It was, in fact, a Monday in 2002 that the (then) PricewaterhouseCoopers spun off its consultancy arm under a new brand, the aforementioned Monday.
In the fifth and final part of the Business with Australia series, I ask New Zealand exporters whether the long distance relationship can work. It’s unlikely to come as a surprise that in business, as in personal life, the risks outweigh the benefits.
New Zealand’s sense of humour, lifestyle and early heritage may not be too different to Australia’s, but business culture in the two countries is not the same. Australians are generally a tougher bunch to deal with and the size of Australia – both geographically and in population.
In the third of a six part series on Kiwi companies exporting to Australia, Bella Katz discovers that it pays to play down the Kiwi heritage when positioning in Australia. One of the things New Zealanders do well is laugh at themselves.
Going into a meeting unprepared is a business executive’s recurring nightmare. So why would you enter a new international market without local knowledge? You wouldn’t, say New Zealand exporters to Australia.
Although there was no single ‘lightbulb moment’ that sparked the move beyond New Zealand, those taking on the Australian market all have a critical piece of advice: don’t do it by half. For Elizabeth Barbalich, owner of skincare brand Antipodes Nature, it was almost six years from dipping her toe into Australian waters to a more strategic approach to launching her brand there.
After reading SMH’s article on Nick D’Aloisio becoming one of the youngest multimillionaires in the world after Yahoo brought his mobile app which, Wired’s Ryan Tate stated..
How many sales efforts do you know of that don’t claim to be about selling “value”?
For every task list the day the task is to commence and the expected time of delivery (also known as ETA). Using Article Marketing as a strategy is not exclusive to the internet and is as popular in the print media as the online arena.
You provide a great product with great service, you fastidiously call upon your clients within 3 months, updating them with changes or additions to your product ranges, you fix any issues promptly and when you catch up with your customer they are always happy.
Do you feel there is a book inside of you “wanting” to come out? Do you want to share what you have learnt with others? Have you found yourself thinking, “I would love to write a book one day” but just never get around to it?
Generating positive publicity for your business is an area of marketing that is often forgotten or not even considered. Yet using the media to tell people about your business can be a very effective way of spreading the word, enhancing your credibility and generating sales. What’s more, other than the time you spend arranging your publicity… it’s free!
Our latest Project Campfire article focuses on marketing tips for small business. In this article there are 27 tips from business people all over the world.
The truth of the matter is that every one of these small business owners is a sales person for their own business and lots of them don’t realise that they are the product!