Small business owners have to wear many hats. Since their budgets are small, many of the tasks that are allocated to departments in corporations have to be performed by the business owner. This includes marketing. Branding a small business is an important step that some owners overlook because of resources or time. To get a […]
Tag Archives | Marketing
Cyber Monday is in a few days time and it’s just a massive day of online spending. The savings are superb hence the huge buying frenzy not just in the USA but now all around the world. For Cyber Monday Rookies we have an infographic for you.
Take just a moment to think about how you spend your time at work. Do you work all the time you work? If the answer is yes, then you belong to the 7% destined to a life of wealth and success. But, if you like the remaining 93%, then you struggle to stay on task.
Human nature has it that either man goes out to do something on his own, or there has to be something big, strong, mean, nasty, or extremely tempting for him to make that leap over. Motivation isn’t as straightforward as we tend to think it is.
Your logo is an integral part of your business identity and should be a strong icon for your brand. As one of the most highly visible elements of marketing you need to make sure it is working hard to strengthen your image in the minds of your existing and potential customers.
It is said that a picture is worth a thousand words. But that pithy little saying is made up of words, not pictures. Some things can only be said with words. That is why we have them. And that is why we need to learn to use them more effectively. It is true of political […]
The swoosh. An apple. A giant golden “M”. Chances are each of these immediately brings a brand to mind. Yet good branding goes way beyond the icon of the logo. It is the style, the personality and the ethos of your business. It is what makes you stand out from the crowd.
Startups are very important to a country’s economy. They generate jobs, create services and products and open up new channels of economic activity. But they have their own set of problems. They are cash-strapped, face a stiff competition from bigger peers, badly need publicity, and have a pressing need to locate relevant customers. All these […]
New Zealand’s A2 Corporation (A2C) is working some serious brand magic – in spite of the debate about the health benefits of their a2 milk. According to the February figures released by A2C, a2 brand fresh milk sales grew by 28.3 per cent in 2013 and they now hold around 8 per cent market share […]
The 100% Pure New Zealand brand has been a powerful one, executed beautifully ever since it first launched in 1999. In the early years of the campaign, Tourism Australia had plenty to be envious of. Some nitpickers may even say a little of the credit belongs to Australia.