Nothing is more central to your business’s ability to make sales than marketing. It’s how you create a connection with your customers and establish mutual value. But many companies are falling behind by not following tried and tested marketing strategies. Instead, they launch themselves into the world of business without having taken the time to […]
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An increasing number of small businesses today are incorporating the use of social media platforms into their marketing strategies. For small businesses looking to get started with social media it can be intimidating selecting which platform to use, learning how to use it to gain the most exposure and sales-conversion potential, and the ongoing process […]
Proposals have a special place in the mind of many sales people. They are one of the milestones of the sales process and are often the main weapon in the sales armoury. They are the ‘meat of the dinner’.
There is a huge difference between the products and services you sell and the business….that you are really in. People only come to you for one of three reasons:
For many business owners time is as precious, and sometimes seems as scarce, as money. Striking a balance between work and personal time can be a constant struggle.
Have you ever wondered why businesses frequently change their logos, decor and uniforms. What was wrong with the old look? Everyone knew who they were and what they did. Why the need to change?
If all you business owners reading this were not doing what you are doing, would you be working as an employee for a different company as a Sales Manager? I would probably hazard a guess and say the vast majority of you would not, in fact the thought of having a job title with the […]
Walk through any shopping centre and it is hard to miss the “Sale” signs out front of nearly every retail outlet. There is no doubt retailers are doing it tough right now but should this be a surprise to us.
In a recent training session I was hosting, one of the delegates talked about her experience with a car dealership. She said that she had bought her car through the dealership and was very happy with the service she got.
Marketing is as interesting concept. Webster dictionary defines Marketing as “The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.”
Have you ever bought a house? No sooner than you buy the house than the real estate refers you on to an insurance agent. And a lawyer. And assorted services.
With New Year just around the corner, business owners – and those contemplating starting a business – are turning their minds to goals and plans for 2013.