Tag Archive | "marketing strategies"

What business are you really in

There is a huge difference between the products and services you sell and the business….that you are really in. People only come to you for one of three reasons:

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Posted in Management, New ZealandComments (0)

Are you struggling to find a work/life balance?

For many business owners time is as precious, and sometimes seems as scarce, as money. Striking a balance between work and personal time can be a constant struggle.

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Posted in Mindset, New Zealand, Top 5Comments (0)

It’s time to dust off your brain and heart

Have you ever wondered why businesses frequently change their logos, decor and uniforms. What was wrong with the old look? Everyone knew who they were and what they did. Why the need to change?

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Posted in Mindset, New ZealandComments (0)

Why You Need To Be A Sales Manager?

If all you business owners reading this were not doing what you are doing, would you be working as an employee for a different company as a Sales Manager? I would probably hazard a guess and say the vast majority of you would not, in fact the thought of having a job title with the word “sales” in it probably sends a dreaded shiver down your spine.

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Posted in New Zealand, SalesComments (0)

The Demise of the Australian Retailer

Walk through any shopping centre and it is hard to miss the “Sale” signs out front of nearly every retail outlet. There is no doubt retailers are doing it tough right now but should this be a surprise to us.

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Posted in FinanceComments (0)

Why Do Companies Spoil Good Experiences With Customer Surveys?

In a recent training session I was hosting, one of the delegates talked about her experience with a car dealership. She said that she had bought her car through the dealership and was very happy with the service she got.

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Posted in MarketingComments (0)

Where should we be spending our marketing dollar?

Marketing is as interesting concept. Webster dictionary defines Marketing as “The total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling.”

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Posted in Marketing, New ZealandComments (0)

How Three Coffees Can Get You Better Strategic Alliances

Have you ever bought a house? No sooner than you buy the house than the real estate refers you on to an insurance agent. And a lawyer. And assorted services.

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Posted in New Zealand, SalesComments (0)

Why most Kiwis will fail to achieve their goals in 2013, and what to do about it

With New Year just around the corner, business owners – and those contemplating starting a business – are turning their minds to goals and plans for 2013.

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Posted in Mindset, New ZealandComments (0)

10 Ways to give your Marketing a Lift

Yesterday I participated in a discussion on LinkedIn. It was started by Chris Barton , an entrepreneur from Sydney. Chris posed a question: “I am interested in discovering what is the greatest obstacle to success for small business owners.

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Posted in Marketing, New ZealandComments (0)

7 tips that will help to make sure your next Expo is worthwhile

As an Expo exhibitor and visitor, it often surprises me how little thought seems to be put into preparation of the stand, and how unprepared the sales team can be who are on the stand.

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Posted in New Zealand, SalesComments (0)

Why mental toughness is crucial for sales success

Cutting straight to the chase Jamie, in your experience dealing with sales professionals and business owners over the years, what separates top sellers from the rest?

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Posted in New Zealand, SalesComments (0)

Leaders – Get to know your Blindspots

Blindspots are those aspects of us such as our behaviour, attitude, values and beliefs that we are not even aware that we are operating or “acting out” of.

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Posted in Mindset, New ZealandComments (0)

Don’t Mistake Negotiating For Haggling

A common negotiation mistake made by many sales people is thinking that negotiation is about persuading the other guy that he wants what you’re offering and then making some sort of concession on the price in return for an order.

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Posted in New Zealand, SalesComments (0)