In the third of a six part series on Kiwi companies exporting to Australia, Bella Katz discovers that it pays to play down the Kiwi heritage...
Going into a meeting unprepared is a business executive’s recurring nightmare. So why would you enter a new international market without local knowledge? You wouldn’t, say...
Although no single ‘lightbulb moment’ sparked the move beyond New Zealand, those taking on the Australian market all have a critical piece of advice: don’t do...
J.C. Penney will not survive for very long because of the following 3 reasons. First, a retailer cannot lose as many customers as they have and...
Not so long ago my daughter was selected to play on the wing for her high school hockey team. A few games went by and she...
I had been invited to attend a staff meeting of one of my clients last week...So...while I was sitting back in silence...which for those who know...
Our latest Project Campfire article focuses on marketing tips for small business. In this article there are 27 tips from business people all over the world.
As I've said before, marketing is greatly misunderstood by many in business, especially those new to business, who confuse marketing with advertising.
Chances are you know things that others would like to learn. If you get that information out of your head and onto your website, it will...
Are you looking for ways to market your business where you have the time but not the budget? You’ve come to the right place. This article...