As we start out, we take cues from Giant Corporation, Inc. that we should develop cool logos, fancy brochures, zippy websites, and catchy copy. But this is a waste of time and money for a lot of small businesses and a huge misdirection of focus. There is a better way for most of us.
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Tag Archive | "marketing basics"
Traditional Branding Isn’t for Small Business
Posted on 11 November 2011.
Posted in MarketingComments (0)
How Defining Your Ideal Client Can Save You Money
Posted on 12 October 2011.
The marketing problem As a Duct Tape Marketing Authorized Consultant I get a lot of marketing questions asked of me. “Should I be using Twitter, how about Facebook, what about direct mail, etc., etc.?”
Posted in Featured, MarketingComments (0)
What is marketing strategy?
Posted on 04 October 2011.
Let’s take a minute and decide what marketing strategy is not. Your marketing strategy should be a clear explanation of how you’re going to get there, not what or where “There” is.
Posted in MarketingComments (0)
The Most Important Metric To Measure For Email Marketing
Posted on 26 September 2011.
Email marketing is a powerful tool and one that every business should use. Most studies indicate that it usually has the highest ROI of any marketing a company can do. In my opinion is should play a part in every business’ marketing plan and needs to be well integrated into that plan.
Posted in MarketingComments (0)
How to Find Your Clients Marketing Timing Trigger
Posted on 30 August 2011.
What is your marketing timing trigger? Your marketing timing trigger is the reason why you take action on looking for and buying a specific product or service. For example if you run out of toothpaste and then go to the store to buy more, you had a marketing timing trigger. The marketing timing trigger was [...]
Posted in MarketingComments (0)
What are Your Performance Management Indicators?
Posted on 20 June 2011.
Why measure performance? This is a great question. Why would you want to measure the performance of your small business? I’m going to lead the witness here to keep this conversation moving forward. For your current performance management of your small business you probably measure some basics.
Posted in SalesComments (0)
Are you allergic to hard work?
Posted on 16 May 2011.
The dictionary defines hard-working as a person tending to work with energy and commitment; diligent. So what is hard work in the business world? I’m going to take aim at this from the perspective of business owners and the people who are responsible for growth within companies. In case you’re not sure of who is responsible for growth, it’s the people in marketing and sales.
Posted in MarketingComments (0)
The Biggest Marketing Mistake Big Companies Are Making
Posted on 24 March 2011.
Imagine you are the President of a large company that has individual sales people covering territories. How do you conduct your marketing? Do you market around your brand i.e. ‘Come do business with XYZ!’
Posted in MarketingComments (0)
Do You Make Mistakes in Creating Your Marketing Message & Materials?
Posted on 14 March 2011.
Do you make mistakes in creating your marketing campaigns and materials? Have you ever struggled on what to say to attract new prospects into your business?
Posted in MarketingComments (0)
Marketing through Trust Agents
Posted on 19 October 2010.
It’s almost becoming cliché to reference Zappos now days as the pinnacle leader of customer service, but what about as a source of “trust agents?” The rise of Social Media has amplified the voice of the customer so that WOM now is the tool of choice for the customer brand ambassadors.
Posted in Marketing, Social MediaComments (0)
Avoiding the email marketers nightmare & making it into the inbox
Posted on 01 October 2010.
Over the past few months you’ve been networking online and offline making sure to collect subscribers for an email blast.
Posted in MarketingComments (0)
Get your Online Advertising Right
Posted on 08 July 2010.
Don’t expect magic results from advertising on the web – its high measurability also quickly exposes what works and what doesn’t. But target the right strategies and you will turn clicks into dollars.
Posted in MarketingComments (0)
5 Ways to Kill a Great Marketing Plan
Posted on 05 July 2010.
Brad Sugars published a very good article on “5 Ways to Kill a Great Marketing Plan” – below I have added my own thoughts to his Top 5 list based on my own experience with running a business.
Posted in MarketingComments (1)
Poisoning the Well
Posted on 05 July 2010.
Seth’s comment on how “selfish short-sighted marketers ruined it for all of us” is a fair statement and personally I think it will get worse as the current forms of communication channels …
Posted in MarketingComments (2)
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