Although there was no single ‘lightbulb moment’ that sparked the move beyond New Zealand, those taking on the Australian market all have a critical piece of advice: don’t do it by half. For Elizabeth Barbalich, owner of skincare brand Antipodes Nature, it was almost six years from dipping her toe into Australian waters to a more strategic approach to launching her brand there.
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Tag Archive | "marketing basics"
Business with Australia: A right time?
Posted on 20 June 2013.
Posted in Marketing, New ZealandComments (0)
The Three Reasons J.C. Penney will not survive
Posted on 20 May 2013.
J.C. Penney will not survive for very long because of the following 3 reasons. First, a retailer cannot lose as many customers as they have and expect to win them back anytime soon.
Posted in GeneralComments (0)
My daughter’s hockey, the hair straightener and what I learned about incentives
Posted on 12 April 2013.
Not so long ago my daughter was selected to play on the wing for her high school hockey team. A few games went by and she didn’t score any goals, so I offered her a GHD hair straightener if she scored a goal? the result was not what I expected.
Posted in Marketing, New ZealandComments (0)
Are you sabotaging your own business when it comes to your pricing?
Posted on 23 January 2013.
I had been invited to attend a staff meeting of one of my clients last week…So…while I was sitting back in silence…which for those who know me will find that hard to believe…listening to the buzz around the topic under discussion…the Price of the stock.
Posted in Marketing, Top 5Comments (0)
Marketing Tips for Small Business
Posted on 06 November 2012.
Our latest Project Campfire article focuses on marketing tips for small business. In this article there are 27 tips from business people all over the world.
Posted in Management, Top 5Comments (0)
Marketing – The Most Important Non-Core Business Skill Required
Posted on 01 November 2012.
As I’ve said before, marketing is greatly misunderstood by many in business, especially those new to business, who confuse marketing with advertising.
Posted in Marketing, New ZealandComments (0)
10 Old Ads That Would Be Banned Today
Posted on 01 November 2012.
Wow! So PC is only a new development.
Posted in MarketingComments (0)
5 Magnets to Attract Clients
Posted on 27 October 2012.
Chances are you know things that others would like to learn. If you get that information out of your head and onto your website, it will give you a great magnet to attract leads to your website and help give you power by positioning you as an expert in your niche.
Posted in Marketing, SalesComments (0)
Six Effective and Free Virtual Marketing Techniques
Posted on 25 October 2012.
In a recession, most businesses cut back on their marketing (assuming they are doing much in the first place) which is just plain crazy. A recession is just the time you need more customers or your existing customers to come back more often (or spend more with you).
Posted in Marketing, New ZealandComments (0)
What is the Difference Between Marketing and Sales?
Posted on 24 October 2012.
Marketing, over sales, is the broader term and marketing is about the branding, advertising and public relations aspects of being business. Sales is then an activity of marketing – it is the closing of the deal. So marketing creates the demand and sales meets that demand.
Posted in MarketingComments (0)
Choose the Right Path for Email Marketing – Part 1
Posted on 19 October 2012.
It is important that you put some effort into creating a clear and effective email marketing strategy as it can make the difference between a rapidly growing mailing list or not.
Posted in MarketingComments (0)
What is your point?
Posted on 17 October 2012.
Does your business have a “point of difference”? In this competitive market, you need to be able to know how to market to your target audience and just as importantly – what you need to be saying.
Posted in Management, New ZealandComments (0)
How do I leave my day job? Perfection will lead you to failure
Posted on 01 October 2012.
This is a fundamental rule that is broken by many and in my opinion dooms all businesses to failure if they choose perfection over speed to market.
Posted in GeneralComments (0)
Domain Notification spam from Domain Services
Posted on 21 September 2012.
These low-lifes offer some BS service they called ‘SEARCH SUBMISSIONS’ and send the registered person of the domain an email which is designed to look like a bill, thats my opinion of course but take a look below.
Posted in GeneralComments (0)
A Dummies Guide to SEO
Posted on 18 August 2012.
Some SEO ‘experts’ will tell you that they know how Google ranks web sites, some will tell you they have an ‘inside man’ in Google, some will guarantee that they will get you on the front page of Google. If any business mentions any of those statements do not use them. Each statement is total BS.
Posted in Management, Marketing, Top 5Comments (0)
Leading Provider Of – Abused and Worthless
Posted on 30 July 2012.
Leading Provider Of – Abused and Worthless. Please try not to use the term unless you truly are ‘leading’ your business sector.
Posted in MarketingComments (0)
How Defining Your Ideal Client Can Save You Money
Posted on 12 October 2011.
The marketing problem As a Duct Tape Marketing Authorized Consultant I get a lot of marketing questions asked of me. “Should I be using Twitter, how about Facebook, what about direct mail, etc., etc.?”
Posted in Featured, MarketingComments (0)
What is marketing strategy?
Posted on 04 October 2011.
Let’s take a minute and decide what marketing strategy is not. Your marketing strategy should be a clear explanation of how you’re going to get there, not what or where “There” is.
Posted in MarketingComments (0)
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