Just about everyone reaches a point in their work life where they consider acting out that tantalising fantasy. You know – the one where you fire your uber-frustrating Hitler-type boss and set off blazing your own trail to instant riches…
Tag Archives | how do I leave my day job
If you think social media is merely a forum for sharing what you’re having for lunch or where bored housewives fritter away hours building virtual farms – and that social media has no role in business… you’re wrong.
As a business owner I am sure at some stage you will come across a form of marketing that entices you to a spectacular event promising massive rewards, including the ‘secret’ for making loads of money on the Internet.
Feeling the excitement of actually building something that people wanted and were willing to pay we obliged. Our developers spent many hours adding in features that our clients wanted. However, overtime it dawned on us that many of the features we were adding could only be used by the requesting client.
Once you set a precedent with the client that its okay to ring you out of hours to talk business or deal with an issue it becomes almost impossible to change and the client will end up abusing it.
I brought a MAC years ago because I was absolutely frustrated with Microsoft’s operating systems constantly crashing. MAC offered less features – less complexity and it just worked. But now Apple is going the way of MS and adding far too many features to their products thus slowing down a once fast OS and making simple tasks complex.
This is a fundamental rule that is broken by many and in my opinion dooms all businesses to failure if they choose perfection over speed to market.
I have seen startups flush with loans buy $300 chairs for all their staff, the top of the line MACs, glossy business cards, office space in the top end of town – their budget office costs grossly exceeding what little revenue comes in.
I think many people make the mistake of starting their own business with the sole intention of selling it. This sets your mind in the wrong gear which means you start missing out key considerations such as how much to invest in your business…
For example James Dyson thought his vacuum cleaner sucked – well actually that was the problem – it didn’t suck too well at all – that lead James to create what would become a revolution in vacuum cleaner design.
For me a business ‘plan’ is a guess – a ‘stab in the dark’ so-to-speak. Its a guess that you will still be doing the same thing in 1 year, its a guess that you will still have a market in 3 years, its a guess that your business partner will not have a stroke and stop working…
I have already mentioned these two brilliant ideas on how to secure your first client(s) in my post “How do I leave my day job? The Pre-flight Checklist” but I thought they should also be within their own post for people who have already left their day job but needed some ideas for attracting clients.
Think of yourself on a deserted island with only limited resources and no chance of getting anymore supplies – you must make do with what you have and only after great consideration should you spend more money.
I have learned quite a bit about the ups and downs of running your own business and I am proud to say that some of the stuff I read stuck and saved me from a few major issues. What I also find interesting is that overtime I have new favorite authors as I find some authors are leading me down the wrong path.
If you break it down logically why would these supposedly mega successful ‘internet marketers’ making millions decide to tell you all their strategies for a couple of grand?
This is one of the core reasons why we gave up on business plan as a young business as planning is not a luxury you have when starting out – survival is your only focus.
They all run through the same process of getting up early, fighting the crowds to get to work on time, work 8 hours in a job they hate for a boss they hate, fight the constant life-sapping boredom of their job, fight to get home, eat, sleep and repeat. Their minds filled with the constant worry of redundancy and the date of their next pay rise.
You need to read about real facts, real world experiences and especially bad experiences in order for you to learn and not make the same mistakes. James provides all that – he made millions, lost millions and talks about depression, divorce and business – you may encounter them all as a business owner.