Although there was no single ‘lightbulb moment’ that sparked the move beyond New Zealand, those taking on the Australian market all have a critical piece of advice: don’t do it by half. For Elizabeth Barbalich, owner of skincare brand Antipodes Nature, it was almost six years from dipping her toe into Australian waters to a more strategic approach to launching her brand there.
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Tag Archive | "business strategy"
Business with Australia: A right time?
Posted on 20 June 2013.
Posted in Marketing, New ZealandComments (0)
A great example on why you should never build your business on another businesses data
Posted on 27 April 2013.
When a business creates a product off data that they do not directly control or own then that business runs the risk of being at the whim of the data owner.
Posted in ManagementComments (0)
Business coaches – are they worth it?
Posted on 24 April 2013.
If you’ve ever wondered about hiring a business coach chances are you’ve weighed up the cost of engaging one vs the pay-off you’ll get. Maybe you know someone who’s had a business coach before and their success was less than mediocre. So it’s a good question to consider.
Posted in Management, New ZealandComments (0)
Think Big, Work Smart: 5 Technologies to Increase Team Productivity
Posted on 12 April 2013.
Looking for ways to increase your team’s productivity? Here are five tools that can take you to the next level:
Posted in Social MediaComments (0)
My daughter’s hockey, the hair straightener and what I learned about incentives
Posted on 12 April 2013.
Not so long ago my daughter was selected to play on the wing for her high school hockey team. A few games went by and she didn’t score any goals, so I offered her a GHD hair straightener if she scored a goal? the result was not what I expected.
Posted in Marketing, New ZealandComments (0)
Yahoo buys an “unexceptional” app from a 17 year-old developer for 30 million
Posted on 27 March 2013.
After reading SMH’s article on Nick D’Aloisio becoming one of the youngest multimillionaires in the world after Yahoo brought his mobile app which, Wired’s Ryan Tate stated..
Posted in GeneralComments (0)
Is your Business Creating a Great Impression
Posted on 26 March 2013.
Your business creates an impression in the mind of your prospects and customers each and every day. You have ability to ensure that it is appropriate, consistent and positive. How well does your business create the impression with your prospects and customers that you want to portray?
Posted in Management, New ZealandComments (0)
Reasons Why Companies Should Invest in Background Checks
Posted on 19 March 2013.
Nowadays, background checks that are performed by professional companies have become essential for both start up and established companies. This is because the two entities can greatly benefit from their services.
Posted in ManagementComments (0)
Why my Wife and I Love Minnie Cooper Shoes
Posted on 16 March 2013.
Even I as a man who hates buying shoes due to my feet resembling something between a seal’s flipper and a rowing oar can appreciate the quality of skill that has gone into every Minnie Cooper shoe.
Posted in General, New ZealandComments (0)
Three Questions to Get Strategic Clarity
Posted on 15 March 2013.
A foggy lens clouds your vision and triggers your immediate reaction to clear that thin layer of condensation so that you could see. When your business strategy is unclear, do you take action to get clarity?
Posted in ManagementComments (0)
The Impact of Online Reputation Management in the Business Field
Posted on 12 March 2013.
In today’s highly competitive business field, reaching the target audience through the information superhighway has become the goal of many companies. Because many are turning to the Internet to know the latest fashion trend, news, and other information, the said innovative medium gives business firms the chance to build a strong online branding.
Posted in ManagementComments (0)
Are you ignoring “Your Own Personal Acres of Diamonds”?
Posted on 07 March 2013.
Believe it or not, your business has a very powerful resource – a virtual goldmine. It may be hidden and out of sight. It might not even feature on your radar. Yet it’s so resource-rich it will add untold value to your business now, and in the future.
Posted in General, New ZealandComments (0)
How to Say What You Really Mean In Business Networking
Posted on 05 March 2013.
Nothing is more potentially devastating to a business than poor communication. As a team leader, it’s important to make sure that your entire team knows what the company goals are and how you mean to accomplish them.
Posted in Social Media, Top 5Comments (0)
What does 2013 Hold for the Car Industry?
Posted on 28 February 2013.
For most sectors, 2013 could present many of the same challenges faced in the past few years. Low consumer demand, rising raw material costs and a need to tap into emerging markets are all essential for the motoring industry.
Posted in GeneralComments (0)
Business success is putting people before profit
Posted on 27 February 2013.
For small business owners to succeed in New Zealand there is a cultural requirement to be altruistic, and the difference between success and failure is based on whether you are interested in helping yourself, or helping others.
Posted in Mindset, New ZealandComments (0)
Is your frustration level so high you’d like to quit your business?
Posted on 26 February 2013.
Small business owners often end up wanting to (or wishing they could) quit their business. There are many frustrations that come along with running and owning a business, but they don’t have to get on top of you to such an extent that you’d like to quit!
Posted in Management, New ZealandComments (0)
5 ways to make sure you provide great customer service
Posted on 19 February 2013.
Gone are the times when it didn’t matter so much if a few customers got upset or had issues.
Posted in Marketing, New Zealand, Top 5Comments (0)
Are you making these 9 small business blunders?
Posted on 13 February 2013.
This post contains 9 common small business blunders, are you making any of these?
Posted in Mindset, New ZealandComments (0)
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