If the SEM, SEO and SMM are three letter acronyms that mean nothing to you, then you had better read on and see how they link to your business.
Tag Archives | business strategy
In this age of consumerism and abundance of choices for every product, the customer is king. Keeping a customer happy, and having them return with repeat orders, is a necessity for businesses to be sustained.
In this fast-paced world it seems there are constantly more things to do and less time to do them in. If can feel as though you’re juggling 100 balls in the air and praying you don’t have to catch them all at the same time.
Everyone is aware of the power of the social media and the impact this is having on online reputation management of New Zealand businesses. Every business needs to have an online presence and having a social networking strategy in place is essential.
We all keep bumping into them, don’t we? What’s worse is that we can’t always (or rarely, if ever) speak our mind about them. And yet here we are, stuck with a client that simply doesn’t get it.
Customer loyalty can be difficult to put a price on as it often seems intangible. Small and large scale businesses are finding out that you can put a number on your Online Reputation.
With the explosion in popularity of social media sites – online brand reputation management is an absolute must. If you are a New Zealand Business and you haven’t ever conducted an online brand reputation audit before, then take a moment to read this article and then give it a go.
Businesses both large and small have been using brand management for decades. But many of these businesses fail to put into place an online reputation management process. The reason they fail to do this may come down to myths and mis-information – below are some examples of the most common myths:
Online reputation management is a critical component to many businesses branding. With so much online chatter happening, the ability to keep a positive vibe about your business is crucial. You should know what is being said about you, your brand and your business.
Your reputation is golden – this has always been the case for businesses small and large. Now with the prominence of the Internet your reputation is even more important – your online reputation could really be the make or break of your business.
Recently Watties and Whittakers topped New Zealands most trusted brands survey, these iconic kiwi brands have a brand reputation which they nurture and promote and many consumers identify and trust these brands.
The Internet affects every company’s reputation. Some companies are hailed as champions of invention and innovation. While others become known for bad customer service. You, as a business owner, have a responsibility to monitor what people are saying about your company and respond when necessary to keep your image and online reputation management at a high standard.
How smart planning can help you avoid the rush for results. When a client with an ecommerce site rocks up to me and goes “Hey Lee, I need 10,000 new leads from my website!” I say ok that’s great, I think I can help. And thus a conversation begins, twisting and turning, dipping in and out of reality, from the past to the future and back again, finally landing on today
Owning and starting your own company is a difficult task, but it is possible as long as you have an idea that can be sold. Unfortunately, however, in order to succeed you need to maintain an almost faultless start.
With social media use on the rise and with many businesses jumping on board, the need to have strategies in place to protect your online brand management and online reputation management is critical.
If you’re considering jumping on the cloud computing bandwagon but have some security concerns, consider the adoption of a private cloud. A private cloud is cloud architecture that can exist within the confines of a company’s firewall and is entirely under the control of the company’s own IT department.
Business owners travel a lot, regardless of whether theirs is a big or a fledgling business. Business trips require us to carry a lot of important data with us, which makes it rather important for us to be smart with our data.
According to Wikipedia – Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, they often involve deception and are totally unethical. One black hat technique uses text that is hidden, either as text colored similar to the background or positioned off screen.