As I was writing my new book “Making Money is Killing Your Business” and getting feedback on it, a lot of people told me that some of the principles in this book are things they’ve never heard before. I’ve frequently heard, “I’ve never been given permission to think that way.”
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Tag Archive | "business strategy"
Big is Not Small
Posted on 02 December 2011.
I’ve never used my blog to directly advocate for an issue, but the SBA’s long-term focus on big business has moved from absurd to something there is no word for. I don’t want more handouts. I just want them to stop giving them to big businesses, and expanding to include even more big businesses to give handouts to. Help us stop it.
Posted in MindsetComments (0)
Traditional Branding Isn’t for Small Business
Posted on 11 November 2011.
As we start out, we take cues from Giant Corporation, Inc. that we should develop cool logos, fancy brochures, zippy websites, and catchy copy. But this is a waste of time and money for a lot of small businesses and a huge misdirection of focus. There is a better way for most of us.
Posted in MarketingComments (0)
Education Is Not Important For Success
Posted on 07 November 2011.
Sitting in a hotel lobby in Martinborough, New Zealand after a bike ride, two professors from Vancouver asked me if I thought education was important for success. They hit my hot button. If, like the old saying goes, knowledge is power, then librarians would rule the world. They don’t. Something else is more correlated to success than education.
Posted in MindsetComments (0)
Why the “Occupy Wall Street” Protestors are Uneducated
Posted on 19 October 2011.
I Don’t Understand? – I can remember being fresh out of High School and working for a contractor. Some of the people I worked with had a bad attitude about the lifestyle the owner was able to live.
Posted in MindsetComments (0)
How Defining Your Ideal Client Can Save You Money
Posted on 12 October 2011.
The marketing problem As a Duct Tape Marketing Authorized Consultant I get a lot of marketing questions asked of me. “Should I be using Twitter, how about Facebook, what about direct mail, etc., etc.?”
Posted in Featured, MarketingComments (0)
Why Words Matter
Posted on 11 October 2011.
Words represent powerful ideas, whether we mean for them to or not. We might as well be intentional. Zig Zigler said, “be a meaningful specific, not a wandering generality”. The words we use to represent ourselves and our businesses are much more important than we usually think.
Posted in MindsetComments (0)
Business Diseases of the Industrial Age
Posted on 04 October 2011.
The Industrial Age lasted a very short 150-200-ish years in the ten thousand years of recorded human history. It brought us a lot of cool toys and a cushy life, but we’ve been afflicted with a lot of Business Diseases that came from the Industrial Age. Here’s just a few of them:
Posted in MindsetComments (0)
The Most Important Metric To Measure For Email Marketing
Posted on 26 September 2011.
Email marketing is a powerful tool and one that every business should use. Most studies indicate that it usually has the highest ROI of any marketing a company can do. In my opinion is should play a part in every business’ marketing plan and needs to be well integrated into that plan.
Posted in MarketingComments (0)
Threats to Your Business
Posted on 15 September 2011.
Success is often overshadowed by the path to get there. Many fear the journey because of the obstacles, when in fact, challenges are the cost of success and a cost we as entrepreneurs are willing to pay. As O. ROSS assists clients in their strategic actions, we compiled a list of about 20 threats we’ve witnessed this year. Here are 3 of the most common business threats to consider and a few thoughts on combating them.
Posted in ManagementComments (0)
What the Christchurch earthquake teaches us about business
Posted on 13 September 2011.
We were in Auckland when it happened. Everyone there knows someone in Christchurch and felt the impact, if only emotionally. Among the business owners there was a single thread: life is full of risk and we’ll all just have to get back on the horse as quickly as we can. I think there’s something else in this tragedy for business owners as well.
Posted in MindsetComments (0)
How to Uncover your Prospects Emotional Buying Triggers
Posted on 31 August 2011.
There is an old saying that say’s, “People will buy on emotion, but justify their decision intellectually.” If you study marketing and sales, you will probably discover this saying has it’s roots in copywriting. The type of copywriting I’m referring to is sales copywriting.
Posted in SalesComments (0)
Culture Matters More Than You Think
Posted on 31 August 2011.
Great idea? Focused market? Good financial backing? Skilled employees? You’ve got it all, right? Maybe not. None of that matters one whit unless everybody holds the same core values. The numbers don’t lie – culture is the number one priority if you want to go the distance.
Posted in ManagementComments (0)
Why small business is fed up with government
Posted on 29 August 2011.
What really grinds the gears of small business owners is the near-complete inattention by lawmakers on who creates jobs. So said Kimble Fletcher Ainslie in a Cato Institute article from December 20, 2001 titled “Bush Ignores Small Business.”
Posted in MarketingComments (0)
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