Tag Archives | business strategy

Online Reputation Myths

Businesses both large and small have been using brand management for decades. But many of these businesses fail to put into place an online reputation management process. The reason they fail to do this may come down to myths and mis-information – below are some examples of the most common myths:

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What is a Brand Reputation

Recently Watties and Whittakers topped New Zealands most trusted brands survey, these iconic kiwi brands have a brand reputation which they nurture and promote and many consumers identify and trust these brands.

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How to Fight Negative Online Content

The Internet affects every company’s reputation. Some companies are hailed as champions of invention and innovation. While others become known for bad customer service. You, as a business owner, have a responsibility to monitor what people are saying about your company and respond when necessary to keep your image and online reputation management at a high standard.

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Keep it SMART, Keep it Simple

How smart planning can help you avoid the rush for results. When a client with an ecommerce site rocks up to me and goes “Hey Lee, I need 10,000 new leads from my website!” I say ok that’s great, I think I can help. And thus a conversation begins, twisting and turning, dipping in and out of reality, from the past to the future and back again, finally landing on today

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What’s So Private About the Private Cloud?

If you’re considering jumping on the cloud computing bandwagon but have some security concerns, consider the adoption of a private cloud. A private cloud is cloud architecture that can exist within the confines of a company’s firewall and is entirely under the control of the company’s own IT department.

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How to Avoid Black Hat SEO

According to Wikipedia – Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, they often involve deception and are totally unethical. One black hat technique uses text that is hidden, either as text colored similar to the background or positioned off screen.

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