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Tag Archives | business social media

seo

A Dummies Guide to SEO

Some SEO ‘experts’ will tell you that they know how Google ranks web sites, some will tell you they have an ‘inside man’ in Google, some will guarantee that they will get you on the front page of Google. If any business mentions any of those statements do not use them. Each statement is total […]

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Posted in Management, Marketing, Top 5 0 Comments
mother

Your Mother Was Wrong

Your parents, 3rd grade teacher, college professor and Giant Corporation, Inc. all have you chasing the wrong dream. It’s no wonder most people aren’t excited about where they’re going. My mother thought I was nuts when, after six years, I left the army 29 years ago.

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Posted in Mindset 0 Comments
ant

Don’t take advice from T-Rex

The overwhelming majority of small business advice is from people showing us how Giant Corporation, Inc. managed to free themselves from the drudgery of being small to finally become “great”. It’s time these patronizing forces understood that small business and big business are two entirely different animals.

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Posted in Management 0 Comments
open

Business as Community

We’re all supposed to think the rugged individualist is the great American way to do business. I’m a reformed rugged individualist and can tell you that if you want to build a successful business, going it alone is a bad idea. When you go to college you have all kinds of community available to you. […]

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Posted in Management, Marketing 0 Comments
success

It’s In The Stars!

As business consultants, we are often asked why one business succeeds and another, almost identical, business flounders. Once, feeling rather facetious, I answered: “It’s in the stars!” It was a stupid, throwaway line, of course, not intended as a serious thought. But, like many a jest, it has a kernel of truth… No, we are […]

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Posted in Marketing 0 Comments
illustration

Why I wrote “Making Money Is Killing Your Business”

I built five businesses from the ground up. Each time in the process I found myself as a hostage of my business, never knowing how it would work out, how I would get off the treadmill, or most importantly, a firm date for when I could look forward to enjoying my business. It all seemed […]

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Posted in General 0 Comments
direction

Why Capitalists Need to Embrace Social Entrepreneurship

Some capitalists seem to be very threatened by the idea of social entrepreneurship either because it has the word social in it (too close to socialism for comfort), or because they think they’ve always been socially responsible and this new phrase does not recognize that. It’s not new and it’s not socialism, but it is […]

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Posted in Mindset 0 Comments
one

How 211 Degree Relationships Can Be Your Latent Key to Success

Where do most of your sales come from? When I’ve asked this question in a weekly lunch I do with 60 business leaders, 59 of them say relationships and one didn’t understand the question. So how do we shift more of our spend from advertising, direct marketing, and public relations to relationship marketing?

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Posted in Sales 0 Comments