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Tag Archives | business sales

Marketing Made Easy – Your “Elevator Pitch”

OK we’re not in the US but the term they use over there for a concise, carefully planned, and well-practiced description about your business that a 12 year old (I have one which is useful!) should be able to understand delivered in the time it would take to ride up or down a lift is a good one.

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Posted in New Zealand, Sales 0 Comments

Your Mother Was Wrong

Your parents, 3rd grade teacher, college professor and Giant Corporation, Inc. all have you chasing the wrong dream. It’s no wonder most people aren’t excited about where they’re going. My mother thought I was nuts when, after six years, I left the army 29 years ago.

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Posted in Mindset 0 Comments

Don’t take advice from T-Rex

The overwhelming majority of small business advice is from people showing us how Giant Corporation, Inc. managed to free themselves from the drudgery of being small to finally become “great”. It’s time these patronizing forces understood that small business and big business are two entirely different animals.

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Posted in Management 0 Comments

Business as Community

We’re all supposed to think the rugged individualist is the great American way to do business. I’m a reformed rugged individualist and can tell you that if you want to build a successful business, going it alone is a bad idea. When you go to college you have all kinds of community available to you. When you get an apartment you meet some friends, have a BBQ and build community.

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Posted in Management, Marketing 0 Comments

It’s In The Stars!

As business consultants, we are often asked why one business succeeds and another, almost identical, business flounders. Once, feeling rather facetious, I answered: “It’s in the stars!” It was a stupid, throwaway line, of course, not intended as a serious thought. But, like many a jest, it has a kernel of truth… No, we are not talking about astrology. Sure, we can cast you a horoscope that tells you the most promising time to open your business, and lay everything out in terms of the planets, houses, and all the rest.

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Posted in Marketing 0 Comments

Managing Risk when Forex Trading

STOP! BEFORE YOU BEGIN TRADING FOREX – Successful trading is about managing risk, period. If you are thinking about trading, are new to trading or even if you are an experienced trader – ask yourself this question: How much cash should I place on a trade? If you cannot answer with a mathematically generated risk-based formula, then you really should not be trading.

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Posted in General 0 Comments

Why I wrote “Making Money Is Killing Your Business”

I built five businesses from the ground up. Each time in the process I found myself as a hostage of my business, never knowing how it would work out, how I would get off the treadmill, or most importantly, a firm date for when I could look forward to enjoying my business. It all seemed to be up to chance, and that the best I could do was work harder and increase my “chances”.

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