They say that sometimes you have to fake it until you make it. In the business world, image is sometimes everything. If potential clients think you’re small and unimportant, they will treat you like you are small and unimportant.
Tag Archives | business marketing
When it comes to business, size really does matter. However, you don’t need to be big to succeed…you just need to look big. There are plenty of savvy ways you can make your small business look positively colossal. You shouldn’t feel bad about this; many businesses take this approach to get more big name clients […]
As technology moves ever forward toward instant access to information and communication, “old fashioned” ways of doing business can sometimes be cast aside, whether or not they ought to be. Not everything about the way people did business 30 or 40 years ago is completely out of date.
With so many cheap marketing options available these days, it’s all too easy to forget the value of traditional, face-to-face methods. However, research shows that such practices are far from dead and can be highly effective when deployed in the right w
Business owners who have “grown into” their business over time can often overlook some very important steps. They have been so busy building their business and working in their business, the basic business principals are sometimes never addressed.
For the past few years, it’s been obvious that for the vast majority of businesses, times have been tough. Falling consumer demand, a rise in unemployment and rising prices of raw materials have all contributed to the general ill-feeling that has engulfed the global economy.
As I’ve said before, marketing is greatly misunderstood by many in business, especially those new to business, who confuse marketing with advertising.
Cast your minds back, if you will, to the latter days of the 20th Century. The millennium bug was in the news, Animal Hospital was on the TV and you were taking business calls on the road from a brand-new Nokia 3210. It seems like a different time, doesn’t it?
There’s a marketing crossroads companies come to when they’re at that stage of going from Small Company to Less-Small Company.
If you want to know who’s a newbie on a film set, just watch what happens at lunch. Major films have huge buffets laid out for cast and crew, and the newcomers can’t resist.