Tag Archives | business marketing

Are Business Cards Still a Necessity?

As technology moves ever forward toward instant access to information and communication, “old fashioned” ways of doing business can sometimes be cast aside, whether or not they ought to be. Not everything about the way people did business 30 or 40 years ago is completely out of date.

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Why exhibit at a trade show?

With so many cheap marketing options available these days, it’s all too easy to forget the value of traditional, face-to-face methods. However, research shows that such practices are far from dead and can be highly effective when deployed in the right w

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9 fundamental elements of a real business

Business owners who have “grown into” their business over time can often overlook some very important steps. They have been so busy building their business and working in their business, the basic business principals are sometimes never addressed.

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What companies are rising in economic hardship

For the past few years, it’s been obvious that for the vast majority of businesses, times have been tough. Falling consumer demand, a rise in unemployment and rising prices of raw materials have all contributed to the general ill-feeling that has engulfed the global economy.

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How marketing has changed in the digital age

Cast your minds back, if you will, to the latter days of the 20th Century. The millennium bug was in the news, Animal Hospital was on the TV and you were taking business calls on the road from a brand-new Nokia 3210. It seems like a different time, doesn’t it?

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Too much free

If you want to know who’s a newbie on a film set, just watch what happens at lunch. Major films have huge buffets laid out for cast and crew, and the newcomers can’t resist.

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Internet Marketers – The Scum of the Internet

The sad thing is that people sign up to this stuff in the hope that it will give them the cash that they so desperately need but all this is – is a sales funnel to land the ‘mark’ into an automated, template boiler assembly line where the main aim is to take as much money as possible from the ‘mark’ as quickly as possible.

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Relationships. Not Marketing

It’s really that simple. While I was in Kenya last week I met with a new friend for a few hours to discuss his need to bring in new clients. He was thinking he might need to do some marketing. I suggested he forget marketing and talk to his friends instead.

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Always release your product before it is ready

Movement, not planning. Want to be successful? Get your product or service out there now, not after you’ve refined it and made it good. The MBA programs are wrong. Get moving.
Facebook sucked when it first went live and changed almost daily.

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