As technology moves ever forward toward instant access to information and communication, “old fashioned” ways of doing business can sometimes be cast aside, whether or not they ought to be. Not everything about the way people did business 30 or 40 years ago is completely out of date.
Tag Archives | business marketing
With so many cheap marketing options available these days, it’s all too easy to forget the value of traditional, face-to-face methods. However, research shows that such practices are far from dead and can be highly effective when deployed in the right w
Business owners who have “grown into” their business over time can often overlook some very important steps. They have been so busy building their business and working in their business, the basic business principals are sometimes never addressed.
For the past few years, it’s been obvious that for the vast majority of businesses, times have been tough. Falling consumer demand, a rise in unemployment and rising prices of raw materials have all contributed to the general ill-feeling that has engulfed the global economy.
As I’ve said before, marketing is greatly misunderstood by many in business, especially those new to business, who confuse marketing with advertising.
Cast your minds back, if you will, to the latter days of the 20th Century. The millennium bug was in the news, Animal Hospital was on the TV and you were taking business calls on the road from a brand-new Nokia 3210. It seems like a different time, doesn’t it?
There’s a marketing crossroads companies come to when they’re at that stage of going from Small Company to Less-Small Company.
If you want to know who’s a newbie on a film set, just watch what happens at lunch. Major films have huge buffets laid out for cast and crew, and the newcomers can’t resist.
Craft beer brewing houses have had a distinguished history of naming their beers with unusual names. Here are some of the most unusual we could find and drink!
Mobilize Mail has released a post titled “GiveAway Campaigns Build Your Email Marketing List Perfectly” which is a case study on how one of their clients added an extra 1155 subscribers to their email marketing list in 4 weeks by offering a free ebook.
What is the greatest marketing book in history for start-ups? Thats easy. The book I recommend helped us become successful in every business venture we started.
These low-lifes offer some BS service they called ‘SEARCH SUBMISSIONS’ and send the registered person of the domain an email which is designed to look like a bill, thats my opinion of course but take a look below.
The sad thing is that people sign up to this stuff in the hope that it will give them the cash that they so desperately need but all this is – is a sales funnel to land the ‘mark’ into an automated, template boiler assembly line where the main aim is to take as much money as possible from the ‘mark’ as quickly as possible.
Have you always wondered the history behind the naming of some famous brands? Well this post if for you then.
My advice to small business owners is to first read our article on SEO which tells you how to do SEO yourself, follow the steps and you will end up doing a better job than most ‘experts’.
Of course the businesses did not deliver and for the simple fact that you cannot second guess Google. If you could ‘guess’ how to get your website on the first page of Google and remain there then you should be in charge of Google!
It’s really that simple. While I was in Kenya last week I met with a new friend for a few hours to discuss his need to bring in new clients. He was thinking he might need to do some marketing. I suggested he forget marketing and talk to his friends instead.
Movement, not planning. Want to be successful? Get your product or service out there now, not after you’ve refined it and made it good. The MBA programs are wrong. Get moving.
Facebook sucked when it first went live and changed almost daily.