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Plastic bag

What I Want For Christmas – Ban Plastic Bags

Our use of plastic is getting out of hand and habits have to change immediately starting with the prohibition of plastic bags. New data collected from a recent study suggests we have over 5 Trillion pieces of plastic afloat in our oceans. In the study pieces of all sizes were measured and the density of […]

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WhatsApp

WhatsApp Bucking The Trend

What’sApp is now 5 years old and is growing in popularity. It’s success maybe due to it’s no ads, no games or gimmicks focus and of course it’s respecting your privacy by not collecting user details.

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welcome

How Welcoming Is Your Business?

Do you know if your business is welcoming? What first impressions is your business giving off? With email marketing you can own the first impression by delivering a well constructed welcoming eDM to all new subscribers joining your email list.

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personalisation_2

eDM Personalisation Tips

First impressions count and you can make a good impression with your email marketing list subscribers as soon as they opt in to receive your emails. We have a couple of tips for you.

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failure-success

Hard lesson in how not to run a company

Reports this week from the legal judgment on the failure of South Canterbury Finance (SCF) show how a big company that arose out of a small family business failed in part because the systems and processes in place didn’t work for a large financial company. Brian Gaynor writing in the New Zealand Herald calls it […]

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conversions4

How To Boost Landing Page Conversions

Landing pages are created to present targeted information to visitors. Often landing pages also contain forms to capture data off the visitors. How the form is presented and what you are capturing may determine your landing page conversion rate.

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puzzle

Small business challenges in Ireland and New Zealand

I’ve been in Dublin recently with my daughter and her family. It was a busy time with her young children and chef/restauranteur husband but lots of fun and very different from life at home in New Zealand where I live with my husband and a cat! What I found interesting was the similarities between Ireland […]

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social-blog

eDM and Blog Writing Tips

eDM email and blog post writing is easy when you know how. Copywriting is skill that is learned and honed with practice. You don’t need to be a subject matter expert to write easy to understand email copy or blog posts your subscribers will enjoy and respond to.

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