eDM (email marketing) analysis of measurement is often overlooked. The feedback in the form of open and click statistics is accepted without it working being utilised to improve the conversion rate of next campaign.
Conversion Rate Optimisation is all the rage for marketers worldwide. Conversion Rate Optimisation aka CRO is utilised by marketers to work on improving website conversion rates from existing visitors.
Over time, a family business can become complicated to manage even though it may have been fairly straightforward to start (and exiting the business can be even more complex!). It’s not uncommon for relationship issues or arguments over debt to be the central cause.
We all know the adage ‘consistency is key’ but what about this quote – ‘trust is built with consistency’?
It aptly sums up what can achieved for businesses from the discipline of being consistent especially with email marketing.
Although many people tend to work in the electronic environment, there are times when desks get covered in paper. If your desk frequently gets messy, my 15 minute action plan may be of help. It will help you to clear your desk of unnecessary papers with the minimum of fuss and in a short space […]
At a political and economic level, we all know that those who control the money have the power. In personal relationships, it is no different. Control over money can be used in either a beneficial or detrimental way by one person to control another. The way in which money is managed in a relationship very often signals the underlying nature of the relationship.
If you’ve been following my blog you will know that I am keen to help businesses and government organizations to manage their business documents so they can find the one document they need when they need it. Now! Not half an hour after a crucial business meeting starts, or an hour after the tenders close […]
While we may like to believe that employees work for the love of it, the reality is that unless you have a lotto winner on staff, most of your employees will need to receive payment for their work. The first step in any remuneration review is establishing a fair day’s pay for a fair day’s work. The next step involves developing a structure that promotes and rewards achievement that exceeds expectations.
Do you realise that everywhere you go you leave your digital footprint, i.e. the trail you leave about your activities on the Internet? Some is content you actively produce-like your Facebook profile. However you may not be aware of the cookies a site stores in your browser or the information you provide to your online […]
Our forebears lived through hard times and, if they were alive today, would no doubt remark that we live in luxury by comparison. Despite their meagre household incomes and large families, by enlarge they were able to provide the essentials of life for their families without handouts from the Government and without going broke. Their expectations were simple – a roof over their heads, good food to eat, an education for their children and a few short years of rest at the end of their working years.