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Archive | New Zealand

eDM Personalisation Tips

First impressions count and you can make a good impression with your email marketing list subscribers as soon as they opt in to receive your emails. We have a couple of tips for you.

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Hard lesson in how not to run a company

Reports this week from the legal judgment on the failure of South Canterbury Finance (SCF) show how a big company that arose out of a small family business failed in part because the systems and processes in place didn’t work for a large financial company. Brian Gaynor writing in the New Zealand Herald calls it […]

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How To Boost Landing Page Conversions

Landing pages are created to present targeted information to visitors.

Often landing pages also contain forms to capture data off the visitors. How the form is presented and what you are capturing may determine your landing page conversion rate.

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Small business challenges in Ireland and New Zealand

I’ve been in Dublin recently with my daughter and her family. It was a busy time with her young children and chef/restauranteur husband but lots of fun and very different from life at home in New Zealand where I live with my husband and a cat! What I found interesting was the similarities between Ireland […]

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eDM and Blog Writing Tips

eDM email and blog post writing is easy when you know how. Copywriting is skill that is learned and honed with practice.

You don’t need to be a subject matter expert to write easy to understand email copy or blog posts your subscribers will enjoy and respond to.

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Free eBook – how to manage your email inbox

The volume of email arriving in the email inbox has become a major problem for many people. Since I’ve been working with small business owners I’ve realised just how big this problem is. From time to time I’ve shared my thoughts on managing the email ogre in my blog. Now I’ve put some of those […]

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Choosing The Right eDM Subject Line

Just how important is the subject line for email marketing messages?

Very important yet it is often an afterthought at best. Your email list subscribers scan their InBox and open the messages that have the subject lines that interest them.

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