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Archive | New Zealand

Apple Super Sizes Phone

Apple turned heads with their new two model iPhone 6 and Apple Watch release.

Both models of the iPhone 6 are larger, thinner and faster than their predecessors.

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A Holistic Focus To Content Marketing

Is your content marketing (blog & article writing) delivering the results you desire? To answer this question another question needs an answer first.

How are you measuring the value content marketing provides your business?

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eDM Conversion Rate Optimisation Tips

eDM (email marketing) analysis of measurement is often overlooked. The feedback in the form of open and click statistics is accepted without it working being utilised to improve the conversion rate of next campaign.

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Is Your Business Using CRO?

Conversion Rate Optimisation is all the rage for marketers worldwide. Conversion Rate Optimisation aka CRO is utilised by marketers to work on improving website conversion rates from existing visitors.

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3 reasons your family business might fail

Over time, a family business can become complicated to manage even though it may have been fairly straightforward to start (and exiting the business can be even more complex!). It’s not uncommon for relationship issues or arguments over debt to be the central cause.

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Trust is Built with Consistency

We all know the adage ‘consistency is key’ but what about this quote – ‘trust is built with consistency’?

It aptly sums up what can achieved for businesses from the discipline of being consistent ­ especially with email marketing.

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15 minutes action plan : tidy your desk

Although many people tend to work in the electronic environment, there are times when desks get covered in paper. If your desk frequently gets messy, my 15 minute action plan may be of help. It will help you to clear your desk of unnecessary papers with the minimum of fuss and in a short space […]

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Money and Power

At a political and economic level, we all know that those who control the money have the power. In personal relationships, it is no different. Control over money can be used in either a beneficial or detrimental way by one person to control another. The way in which money is managed in a relationship very often signals the underlying nature of the relationship.

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How to keep track of your documents

If you’ve been following my blog you will know that I am keen to help businesses and government organizations to manage their business documents so they can find the one document they need when they need it. Now! Not half an hour after a crucial business meeting starts, or an hour after the tenders close […]

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