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Archive | New Zealand

Free eBook – how to manage your email inbox

The volume of email arriving in the email inbox has become a major problem for many people. Since I’ve been working with small business owners I’ve realised just how big this problem is. From time to time I’ve shared my thoughts on managing the email ogre in my blog. Now I’ve put some of those […]

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Choosing The Right eDM Subject Line

Just how important is the subject line for email marketing messages?

Very important yet it is often an afterthought at best. Your email list subscribers scan their InBox and open the messages that have the subject lines that interest them.

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Apple Super Sizes Phone

Apple turned heads with their new two model iPhone 6 and Apple Watch release.

Both models of the iPhone 6 are larger, thinner and faster than their predecessors.

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A Holistic Focus To Content Marketing

Is your content marketing (blog & article writing) delivering the results you desire? To answer this question another question needs an answer first.

How are you measuring the value content marketing provides your business?

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eDM Conversion Rate Optimisation Tips

eDM (email marketing) analysis of measurement is often overlooked. The feedback in the form of open and click statistics is accepted without it working being utilised to improve the conversion rate of next campaign.

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Is Your Business Using CRO?

Conversion Rate Optimisation is all the rage for marketers worldwide. Conversion Rate Optimisation aka CRO is utilised by marketers to work on improving website conversion rates from existing visitors.

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3 reasons your family business might fail

Over time, a family business can become complicated to manage even though it may have been fairly straightforward to start (and exiting the business can be even more complex!). It’s not uncommon for relationship issues or arguments over debt to be the central cause.

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