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Content Marketing Are You In The 50 Percent?

We’ve heard it all before but it’s worth repeating it time and time again. Content is king and organic custom content should form the basis of your inbound marketing strategies. It is perfect for your blog, SEO, email marketing and social media engagement and fifty percent of businesses get it – so what about the […]

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American Masters

How to get your email marketing started in 2015

Eighty percent of success is turning up – a wonderful quote by Woody Allen. Use it to inspire you to get your business email marketing campaigns underway for the year. It’s always the first step that’s the hardest though so how do you get started on your first email marketing message of the year?

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What I Want For Christmas – Ban Plastic Bags

Our use of plastic is getting out of hand and habits have to change immediately starting with the prohibition of plastic bags. New data collected from a recent study suggests we have over 5 Trillion pieces of plastic afloat in our oceans. In the study pieces of all sizes were measured and the density of […]

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WhatsApp

WhatsApp Bucking The Trend

What’sApp is now 5 years old and is growing in popularity. It’s success maybe due to it’s no ads, no games or gimmicks focus and of course it’s respecting your privacy by not collecting user details.

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welcome

How Welcoming Is Your Business?

Do you know if your business is welcoming? What first impressions is your business giving off? With email marketing you can own the first impression by delivering a well constructed welcoming eDM to all new subscribers joining your email list.

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eDM Personalisation Tips

First impressions count and you can make a good impression with your email marketing list subscribers as soon as they opt in to receive your emails. We have a couple of tips for you.

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failure-success

Hard lesson in how not to run a company

Reports this week from the legal judgment on the failure of South Canterbury Finance (SCF) show how a big company that arose out of a small family business failed in part because the systems and processes in place didn’t work for a large financial company. Brian Gaynor writing in the New Zealand Herald calls it […]

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How To Boost Landing Page Conversions

Landing pages are created to present targeted information to visitors. Often landing pages also contain forms to capture data off the visitors. How the form is presented and what you are capturing may determine your landing page conversion rate.

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