Why doesn’t your marketing work? Reason #2 – Maybe you are marketing Processes, Features, and Benefits/Results when you should be marketing Outcomes.
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Archive | Marketing
Fixing Your Marketing; The Problem of Penguins
Posted on 09 June 2010.
Reason #1 why your marketing doesn’t work – You are using Big Business marketing rules. If you’re playing by their rules, you’re going to lose just about every time.
Posted in Marketing3 Comments
Reasons why your current marketing doesn’t work
Posted on 08 June 2010.
Most businesses today still have the old “Outbound Marketing” strategy that disrupts or imposes on people in order to get a marketing message across…
Posted in Marketing2 Comments
The Best Sales Tactic Ever, Isn’t a Sales Tactic
Posted on 08 June 2010.
What most sales people and most business owners do not understand is that our job is enter other people’s worlds, not get them to enter ours; to meet them where THEY are at, not where we want them to be.
Posted in General, Marketing3 Comments
Start-ups! You Can’t Do Everything
Posted on 08 June 2010.
Start-ups are faced with very many challenges not least of which is the need to keep costs down while business develops and revenue starts to come in.
You Don’t Control Your Brand Anymore – Guess Who Does
Posted on 07 June 2010.
If you’re spending a lot of money to develop your brand through advertising or a nifty website, you might want to rethink that. You don’t control your brand anymore, so trying to create or enhance it with slick images and thought-provoking tag lines could just be a waste of valuable time and money resources.
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