Human nature has it that either man goes out to do something on his own, or there has to be something big, strong, mean, nasty, or extremely tempting for him to make that leap over. Motivation isn’t as straightforward as we tend to think it is.
Western companies attempting to enter the Asian market have quite a lot of trouble making the transition due to many factors, from cultural differences to different purchasing habits. Even some of the largest Western brands (like Walmart and Groupon) had a tough time getting established; it makes you then wonder what businesses not back by billions in capital must do to reach the Asian market.
It is a tale of woe that many businesses share. They spend time and money creating their website, hiring designers, coders, and SEO experts to start increasing their customers. Yet your business is not growing as you expected and the ROI from that website investment is non-existent. If your website is costing you money, then there are five changes you need to make now to start seeing that ROI.
Your logo is an integral part of your business identity and should be a strong icon for your brand. As one of the most highly visible elements of marketing you need to make sure it is working hard to strengthen your image in the minds of your existing and potential customers.
It is said that a picture is worth a thousand words. But that pithy little saying is made up of words, not pictures. Some things can only be said with words. That is why we have them. And that is why we need to learn to use them more effectively. It is true of political words, educational words, and of course, sales words.
Creating effective ecommerce product descriptions is a skill. Good copy on your product pages can be a highly effective tool in getting customers to click that all important add-to-cart button. Yet it is still one area where some website owners fail to invest time and effort, instead opting for the default manufacturer’s descriptions, brief and bland copy or worst of all, no details at all.
Logistics, the shipping, is one part of operating your business that is partially out of your control. You may have it picked up for delivery on time and specified its needs to arrive on a certain date through certain means but even the most reliable logistics companies can make mistakes.
An article in the papers here in Australia recently reported that it was cheaper for rural Australian students to complete their degrees overseas, including all costs to live on campus. A three-year agricultural degree was singled out, apparently costing Australians $60,000 to complete at New Zealand’s well-regarded Lincoln University compared with over $100,000 at the University of Melbourne.
Today, yet again, I went the extra mile in the name of authentic research and dashed across the road to Woolworths to buy a big, gold, coconut block of Whittaker’s chocolate. I’m looking at it right now as I ponder the future, on this side of the Tasman, of yet another $100 million New Zealand brand.
It’s hard to imagine a business these days that doesn’t have a website. When someone is looking for a product or service, they no longer thumb through the phone book, they turn to Google. When they pick up their phone to ask their friends for recommendations they don’t make calls, they head to social media. With the majority of shoppers turning to the internet to research products and services before buying it’s clear that your website is your business’ most prized asset.