Apart from being the easiest, cheapest and fastest channel, internet is also the most efficient way for any firm or business to promote their services or products online. Online marketing which is also known as digital marketing or internet marketing has gained significant popularity during the last couple of years. Hence, it has the potential […]
Search traffic is at an all-time high. Although Google leads ahead of its competitors with the lion’s share of the search market (67 %), the search giant’s market share has started to flat line. There are two possible takeaways from this unprecedented scenario:
If you are planning to set up an hosted ecommerce shop, your goal is obviously to sell your services and products. Unfortunately, setting up an online story isn’t exactly simple as 1-2-3. In fact, it is a fragile procedure that needs to be planned out beforehand. Therefore, to help you out, here are 10 things […]
The road to entrepreneurial success is often challenging but very rewarding. Developing the right attitude, setting goals, planning and working hard are all essential aspects of being successful. Enjoying what you do will ensure that you gain a personal sense of fulfillment from your business.
Any small business owner knows that having good quality content is critical to online success, especially now that mediocre content continues to saturate the internet. Yet many small business owners still aren’t committing their resources to the production of quality content for their own websites.
One of the essential fundamentals for any entrepreneur is to set realistic goals. While you need to be passionate and enthusiastic about your venture, you also need to streamline your expectations. Make realistic projections that will enable you to make the right choices and maintain control of various aspects of your business.
The algorithms at Google HQ are moving and shaking again, and they dramatically affect how you’ll approach public relations and press releases moving forward. If you’ve been using the more traditional routes to get noticed – newspapers, magazines, other journalists, etc. – then you may want to start rethinking your strategies.
You’ll be surprised at how many people dream of owning a restaurant! While not all of them will be able to see their dreams turn into reality, you should also know that not many people who own a restaurant are able to run it successfully. This needn’t scare you from following your dreams; you only […]
In the final post of this 7 part series, we’ll be focusing on how you can align your website and online presence with your long term business goals. It’s easy to get caught up in the here and now while you’re planning your business website. However, it’s equally important to keep an eye on the […]
If you are reading this, you probably must have been selling stuff on Amazon, eBay or any other leading domains where you are more or less anonymous. You might have set up your own online store, but it might be lacking when it comes to the branding part. A brand is what makes you stand […]