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Online Marketing Basics for Small Business: Week 3 – Blogging

In this third part of a five-part series on online marketing for small business, we will look at blogging and content marketing. iMedia Connection found that “60% of consumers feel more positive about a brand after consuming content from it”, with over 75 per cent of marketers utilising a blog as an aspect of their […]

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Why Small Businesses Only Last 4 Years – And What You Can Do to Keep Your Small Business Thriving

Did you know that the typical small business has an average lifespan of 4 years (ABS 2013)? There are a multitude of reasons why small businesses go out of business but generally there are two key issues – lack of access to capital (investment funds, loans or revenue from sales) and inability to manage costs […]

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4 Tactics To Streamline Your Business Purchases

Every entrepreneur wants their business to be profitable. But instead of working on the real goal of their companies, most of them end up working in their companies by adopting a hands-on approach for processes and systems. When it comes to scaling, the hands-on approach doesn’t work. What you need is a sustainable and scalable […]

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Online Marketing Basics for Small Business: A Five Part Series

The topic of online marketing can be seen as complicated by small business owners, because of the perception that understanding online marketing requires a deep technical knowledge. Leading to even greater ambiguity is the large variety of catchphrases being employed by the digital industry, like “closed loop marketing”, “multi-channel marketing”, “SaaS”, and “inbound marketing”.

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