Marketing has become an integral part of business operations. All the firms irrespective of their modus operandi or the size and structure of the organization, are indulged in one or other type of marketing tactics’. The firms are using new and robust marketing techniques but the traditional ways of marketing are still equally popular. Large […]
Many businesses still believe that the mobile screen is only good for trivial activities such as sharing information on social media, posting videos or getting in touch with friends. Serious business people prefer desktops. However, let’s look at the facts: the report by comScore shows that smartphones and tablets account for 60% of digital media […]
No-one can run a business completely on their own. Even one-person operations depend on a number of third-parties to get their products into the hands of their customers. Website providers, courier services, and modern payment solutions like those found here are often the minimum to get up and running.
Google Analytics is a an excellent tool and provides many small business owners and technology professionals with data that pinpoints just what people are doing on your website, where they are coming from, how long they are spending there, and what they do when they get there.
Sometimes businesses get to a point where it’s time to consider expanding, whether it be growing your brand at home to taking the step from local to global enterprise. Naturally, trying to expand your business requires a great deal of work and preparation.
At the end of 2014, China was the first world economic power, beating the United States. Businesses and entrepreneurs from around the world have their eyes on the Chinese market’s complex and rapid development. Everyone wants to venture into the Middle Kingdom with dreams of success but very few Western companies commit the resources necessary […]
Think you’ve got what it takes to run a small business or freelance operation? While on the surface it may look like an easy thing to do, it’s not quite as simple as it looks. To truly be an effective and efficient business owner, there are several key skills you need to learn and hone. […]
As mobile web is steadily becoming the main face of web as such, mobile devices are now more depended on for accessing emails. Various studies indicate that almost half the people in many digitally advanced countries access emails through mobile and a majority of this is done via smartphones. Naturally for email marketers mobile represents […]
Being in business in the 21st century means waking up to a new benchmark almost every day – the envelope to how technology and enterprise are advancing together is being pushed at a breakneck speed, and keeping up with the pace is essential to staying in the game. Part of what defines a business is […]
Inbound marketing is an effective means of online marketing to increase leads for your business. When you use inbound marketing, you can anticipate a conversion rate of up to 12 per cent, which is double the conversion rate seen with outbound marketing. Inbound marketing occurs when the customer comes to you – they are pulled […]