Small business owners have to wear many hats. Since their budgets are small, many of the tasks that are allocated to departments in corporations have to be performed by the business owner. This includes marketing. Branding a small business is an important step that some owners overlook because of resources or time. To get a […]
They say that sometimes you have to fake it until you make it. In the business world, image is sometimes everything. If potential clients think you’re small and unimportant, they will treat you like you are small and unimportant.
Cyber Monday is in a few days time and it’s just a massive day of online spending. The savings are superb hence the huge buying frenzy not just in the USA but now all around the world. For Cyber Monday Rookies we have an infographic for you.
When it comes to business, size really does matter. However, you don’t need to be big to succeed…you just need to look big. There are plenty of savvy ways you can make your small business look positively colossal. You shouldn’t feel bad about this; many businesses take this approach to get more big name clients […]
New Zealand companies can do well here in Australia in combination with the right locals. A meeting of minds, if you will. The Aussie ruthlessness matched with the Kiwi perseverance. With that professional cooperation in mind, last month I interviewed eleven Australian and Australia-based CEOs of New Zealand companies and asked them what it was […]
Your website is the face of your business. It is a critical marketing tool—customers expect you to have a well-designed site that is easy to navigate and communicates your business identity and purpose well. There is a lot riding on your website and first impressions are everything.
Human nature has it that either man goes out to do something on his own, or there has to be something big, strong, mean, nasty, or extremely tempting for him to make that leap over. Motivation isn’t as straightforward as we tend to think it is.
Western companies attempting to enter the Asian market have quite a lot of trouble making the transition due to many factors, from cultural differences to different purchasing habits. Even some of the largest Western brands (like Walmart and Groupon) had a tough time getting established; it makes you then wonder what businesses not back by […]
It is a tale of woe that many businesses share. They spend time and money creating their website, hiring designers, coders, and SEO experts to start increasing their customers. Yet your business is not growing as you expected and the ROI from that website investment is non-existent. If your website is costing you money, then […]
Your logo is an integral part of your business identity and should be a strong icon for your brand. As one of the most highly visible elements of marketing you need to make sure it is working hard to strengthen your image in the minds of your existing and potential customers.