Archive | Marketing

New Zealand’s dollar debate, Australians have been there

The hand wringing over the fate of the New Zealand dollar is a debate we in Australia know very well. We’ve been having it over our own currency for the last few years at increasing volume and with growing urgency. Australia has yet to arrive at a clear solution, but it has encouraged important conversations.

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A2 milk story wins greater market share

New Zealand’s A2 Corporation (A2C) is working some serious brand magic – in spite of the debate about the health benefits of their a2 milk. According to the February figures released by A2C, a2 brand fresh milk sales grew by 28.3 per cent in 2013 and they now hold around 8 per cent market share in the Australian grocery channel.

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Is 2014 your year for trans-Tasman business partnership?

Bella Katz will be in Auckland conducting a Marketing to Australia workshop, April 14. If expansion into Australia is on the cards for you in 2014, this is the time for you to make a serious play for Australia. The fresh approach and ideas your New Zealand business brings, may be exactly what many Australian manufacturing companies need to evolve and succeed.

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Hybrid retail on the rise

The hugely successful online retailer and manufacturer of contact lenses and glasses, ClearlyContacts, was acquired for $462 million by a French lens manufacturer. (Essilor, the largest lens manufacturer in the world. It’s a totally predictable next step in the life of this clever Canadian brand, launched by CEO Roger Hardy in 2000.

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Telecom to rebrand as Spark. Insert joke here.

Once in a while something magical happens just as an editorial deadline approaches. The fog of writer’s block lifts and there it is: a gift from the advertising agency heavens. Spark. I desperately wanted to write a positive column this week and to cheer on a Kiwi brand in Australia that’s going gang-busters, but like you, I couldn’t ignore Telecom’s announcement that it is to rebrand as Spark.

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How SMEs in Asia can think and grow globally

The opportunity for an entrepreneur to setup a business or for small, medium enterprises (SMEs) to rapidly expand has never been greater. The barriers to building a global business are crumbling as costs lower and possibilities increase.

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Online Reputation Myths

Businesses both large and small have been using brand management for decades. But many of these businesses fail to put into place an online reputation management process. The reason they fail to do this may come down to myths and mis-information – below are some examples of the most common myths:

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What is a Brand Reputation

Recently Watties and Whittakers topped New Zealands most trusted brands survey, these iconic kiwi brands have a brand reputation which they nurture and promote and many consumers identify and trust these brands.

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How to Fight Negative Online Content

The Internet affects every company’s reputation. Some companies are hailed as champions of invention and innovation. While others become known for bad customer service. You, as a business owner, have a responsibility to monitor what people are saying about your company and respond when necessary to keep your image and online reputation management at a high standard.

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Keep it SMART, Keep it Simple

How smart planning can help you avoid the rush for results. When a client with an ecommerce site rocks up to me and goes “Hey Lee, I need 10,000 new leads from my website!” I say ok that’s great, I think I can help. And thus a conversation begins, twisting and turning, dipping in and out of reality, from the past to the future and back again, finally landing on today

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