Archive | Marketing


What Every Business Owner Should Know About Billboard Advertising

Billboards have been used for over a decade as an effective advertising method. Billboards advertise products and services to passing drivers and pedestrians. Businesses are constantly looking for the best method to advertise and promote their business. The best method a business should use depends on the industry and the products and services the business […]

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Goodbye Selfie, Hello Headshot

When perusing social media platforms, how many selfies do you see? Whether they’re taken with a selfie stick, or by holding an arm out, they appear unpolished and unrefined. For those of you in the business world, it’s time to step up your game and invest in a professional headshot. Having professional headshots taken for […]

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7 tips for success at your first trade show

Your product or service has started rolling out, sales are coming in and now it’s time to take the business to the next level. You’re thinking about your options for trade shows in the year ahead and how to create more awareness, meet existing customers and create a few new ones along the way. To […]

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Cultivating Business with In-Depth Consumer Knowledge

Businesses might have a distinct vision or product, but not all of these companies can last for years at a time. In fact, it takes considerable knowledge about people and their interests to keep a company viable in this fast-paced world. Influential businessmen and women should examine their business’s impact on the public with great […]

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5 Way to Make Ecommerce Work for You

So, you want to sell your products online. That’s a smart move at a time when more consumers shop online than ever before. But gone are the days when you can just set up an online store and expect success. Ecommerce is competitive—your store will compete with the likes of Amazon and other ecommerce giants. […]

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Interactive Video: What Small Businesses Need to Know

Interactive videos (IV) are the next generation of video marketing, putting the viewer in the driver seat. Letting their input define what content they see places the viewer in an active role, interacting with your content in a way that is more engaging. IV is a rapidly expanding area of digital marketing, with innovative types […]

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7 Advantages Offered By Virtual Offices

If you own a start-up or small business, you are already very aware of how important it is to minimize your expenses. From insurance to stationary, it is essential to save every penny that you possibly can. One of the largest expenses that every business owner will face eventually is rent. For some small businesses, […]

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