If the SEM, SEO and SMM are three letter acronyms that mean nothing to you, then you had better read on and see how they link to your business.
In this age of consumerism and abundance of choices for every product, the customer is king. Keeping a customer happy, and having them return with repeat orders, is a necessity for businesses to be sustained.
Everyone is aware of the power of the social media and the impact this is having on online reputation management of New Zealand businesses. Every business needs to have an online presence and having a social networking strategy in place is essential.
Customer loyalty can be difficult to put a price on as it often seems intangible. Small and large scale businesses are finding out that you can put a number on your Online Reputation.
The opportunity for an entrepreneur to setup a business or for small, medium enterprises (SMEs) to rapidly expand has never been greater. The barriers to building a global business are crumbling as costs lower and possibilities increase.
With the explosion in popularity of social media sites – online brand reputation management is an absolute must. If you are a New Zealand Business and you haven’t ever conducted an online brand reputation audit before, then take a moment to read this article and then give it a go.
Businesses both large and small have been using brand management for decades. But many of these businesses fail to put into place an online reputation management process. The reason they fail to do this may come down to myths and mis-information – below are some examples of the most common myths:
Online reputation management is a critical component to many businesses branding. With so much online chatter happening, the ability to keep a positive vibe about your business is crucial. You should know what is being said about you, your brand and your business.
Your reputation is golden – this has always been the case for businesses small and large. Now with the prominence of the Internet your reputation is even more important – your online reputation could really be the make or break of your business.
Recently Watties and Whittakers topped New Zealands most trusted brands survey, these iconic kiwi brands have a brand reputation which they nurture and promote and many consumers identify and trust these brands.
The Internet affects every company’s reputation. Some companies are hailed as champions of invention and innovation. While others become known for bad customer service. You, as a business owner, have a responsibility to monitor what people are saying about your company and respond when necessary to keep your image and online reputation management at a high standard.
How smart planning can help you avoid the rush for results. When a client with an ecommerce site rocks up to me and goes “Hey Lee, I need 10,000 new leads from my website!” I say ok that’s great, I think I can help. And thus a conversation begins, twisting and turning, dipping in and out of reality, from the past to the future and back again, finally landing on today
With social media use on the rise and with many businesses jumping on board, the need to have strategies in place to protect your online brand management and online reputation management is critical.
According to Wikipedia – Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, they often involve deception and are totally unethical. One black hat technique uses text that is hidden, either as text colored similar to the background or positioned off screen.
The holiday season is usually the busiest period of the year for many small business retailers. The opportunity to capitalize on the holidays in the APAC region has never been greater and is continuing to grow.
The 100% Pure New Zealand brand has been a powerful one, executed beautifully ever since it first launched in 1999. In the early years of the campaign, Tourism Australia had plenty to be envious of. Some nitpickers may even say a little of the credit belongs to Australia.
Most successful online businesses aren’t put together at the last minute with little or no planning. Stellar ecommerce is the result of the right strategy and execution, which involves the consideration of software, Web hosting and payment processing among other important factors.
All websites or companies that want to succeed online need to make sure that their online reputation is protected. If you appreciate the potential that the internet has, in being able to promote your business, then you definitely will know the importance of your online reputation management.