Archive | Marketing

10 Tips for Effective Ecommerce Product Copywriting

Creating effective ecommerce product descriptions is a skill. Good copy on your product pages can be a highly effective tool in getting customers to click that all important add-to-cart button. Yet it is still one area where some website owners fail to invest time and effort, instead opting for the default manufacturer’s descriptions, brief and bland copy or worst of all, no details at all.

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Kiwi universities should target Australian students

An article in the papers here in Australia recently reported that it was cheaper for rural Australian students to complete their degrees overseas, including all costs to live on campus. A three-year agricultural degree was singled out, apparently costing Australians $60,000 to complete at New Zealand’s well-regarded Lincoln University compared with over $100,000 at the University of Melbourne.

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Whittaker’s chocolate and Nigella Lawson

Today, yet again, I went the extra mile in the name of authentic research and dashed across the road to Woolworths to buy a big, gold, coconut block of Whittaker’s chocolate. I’m looking at it right now as I ponder the future, on this side of the Tasman, of yet another $100 million New Zealand brand.

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How to Choose a Website Designer

It’s hard to imagine a business these days that doesn’t have a website. When someone is looking for a product or service, they no longer thumb through the phone book, they turn to Google. When they pick up their phone to ask their friends for recommendations they don’t make calls, they head to social media. With the majority of shoppers turning to the internet to research products and services before buying it’s clear that your website is your business’ most prized asset.

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Icebreaker leadership change

A change in senior leadership in any company is an interesting time and throws up all kinds of scenarios and questions about what the long term plans are. For staff, stakeholders and others close to the action it can be unsettling, exciting and challenging. And it makes change management specialists jump for joy.

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Bringing the power of choice to Australia

I’ve just become one of the 10,000 or so Australians who switched electricity providers to Powershop. It is a brand that’s likely to be familiar to most of you Kiwis, but here in Australia it’s still a very new name in a recently deregulated market. In yet another example of what seems to be Australia’s love affair with duopolies, Powershop is hoping to entice dissatisfied customers from Origin Energy and Energy Australia

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The 4 Essentials of Successful Branding

The swoosh. An apple. A giant golden “M”. Chances are each of these immediately brings a brand to mind. Yet good branding goes way beyond the icon of the logo. It is the style, the personality and the ethos of your business. It is what makes you stand out from the crowd.

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