Archive | Marketing

Winning the War of Words with Effective Ad Copy

It is said that a picture is worth a thousand words. But that pithy little saying is made up of words, not pictures. Some things can only be said with words. That is why we have them. And that is why we need to learn to use them more effectively. It is true of political words, educational words, and of course, sales words.

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10 Tips for Effective Ecommerce Product Copywriting

Creating effective ecommerce product descriptions is a skill. Good copy on your product pages can be a highly effective tool in getting customers to click that all important add-to-cart button. Yet it is still one area where some website owners fail to invest time and effort, instead opting for the default manufacturer’s descriptions, brief and bland copy or worst of all, no details at all.

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Kiwi universities should target Australian students

An article in the papers here in Australia recently reported that it was cheaper for rural Australian students to complete their degrees overseas, including all costs to live on campus. A three-year agricultural degree was singled out, apparently costing Australians $60,000 to complete at New Zealand’s well-regarded Lincoln University compared with over $100,000 at the University of Melbourne.

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Whittaker’s chocolate and Nigella Lawson

Today, yet again, I went the extra mile in the name of authentic research and dashed across the road to Woolworths to buy a big, gold, coconut block of Whittaker’s chocolate. I’m looking at it right now as I ponder the future, on this side of the Tasman, of yet another $100 million New Zealand brand.

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How to Choose a Website Designer

It’s hard to imagine a business these days that doesn’t have a website. When someone is looking for a product or service, they no longer thumb through the phone book, they turn to Google. When they pick up their phone to ask their friends for recommendations they don’t make calls, they head to social media. With the majority of shoppers turning to the internet to research products and services before buying it’s clear that your website is your business’ most prized asset.

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Icebreaker leadership change

A change in senior leadership in any company is an interesting time and throws up all kinds of scenarios and questions about what the long term plans are. For staff, stakeholders and others close to the action it can be unsettling, exciting and challenging. And it makes change management specialists jump for joy.

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