Posted on 20 June 2013. Tags: business strategy, Marketing, marketing basics
Although there was no single ‘lightbulb moment’ that sparked the move beyond New Zealand, those taking on the Australian market all have a critical piece of advice: don’t do it by half. For Elizabeth Barbalich, owner of skincare brand Antipodes Nature, it was almost six years from dipping her toe into Australian waters to a more strategic approach to launching her brand there.
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Posted in Marketing, New Zealand
Posted on 19 June 2013. Tags: NZ Anti-SPAM ACT, spam, Unsolicited Electronic Messages Act 2007
Compliance M@tters will be a regular electronic newsletter about complying with the Unsolicited Electronic Messages Act 2007. Items regarding our work, news of interest and urgent warnings regarding what may be considered significant scams will also be covered from time-to-time. We already provide publication and coverage of scams that are circulating on the Department’s website and through the use of social media.
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Posted in General, Marketing
Posted on 17 May 2013. Tags: Australian manufacturing, Manufacturer's Monthly, manufacturing brands, manufacturing industry marketing, Marketing in manufacturing
Your manufacturing business is poised for growth. You’ve just won that large client your sales team have been working on for years. You’re about to enter new markets that could create unprecedented opportunities.
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Posted in Marketing, Top 5
Posted on 10 May 2013. Tags: Doing Business in China, marketing nz, marketing tips
I interviewed Kevin Lai, Asia General Manager for Actronic Technologies (a New Zealand multinational that successfully markets electronic weighing equipment around the world) I asked for kiwi-oriented advice.
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Posted in Marketing, New Zealand
Posted on 30 April 2013. Tags: business email marketing nz, edm services new zealand, email marketing case study
Mobilize Mail provides customised eDM (email marketing) solutions to New Zealand public and private sector clients. Below is one example of how a client communicates with their workshop attendees before and after the event.
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Posted in General, Marketing
Posted on 22 April 2013. Tags: business email marketing nz
Mobilize Mail is please to announce the release of the “Transaction Emails” service which allows clients systems to send critical business emails via professional commercial email servers.
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Posted in Marketing, New Zealand
Posted on 12 April 2013. Tags: business strategy, marketing basics, Marketing opt-in
Not so long ago my daughter was selected to play on the wing for her high school hockey team. A few games went by and she didn’t score any goals, so I offered her a GHD hair straightener if she scored a goal? the result was not what I expected.
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Posted in Marketing, New Zealand
Posted on 27 March 2013. Tags: Brad VanAuken, positioning, segmentation, target market, Topshop
A few years ago, news that Topshop was opening in Australia brought tears of joy to fashion shoppers around the country. I may have shed a few myself.
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Posted in Marketing
Posted on 28 February 2013. Tags: failure of advertising, Social Media
It seems Facebook is ramping up the algorithm that injects ads into Facebook users feeds to such a degree that people are starting to get upset and boycott the very businesses which are using these services from Facebook.
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Posted in Marketing
Posted on 24 February 2013. Tags: marketing ideas, small business marketing ideas
In Japan, advertisers have a put a new spin on the advertising market by using women’s legs as a unique branding platform.
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Posted in Marketing
Posted on 22 February 2013. Tags: Customer Service
This story is making the rounds on Facebook. Regardless of the validity of the story it shows how much customer service staff are in the line of fire for events that they did not cause.
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Posted in Marketing
Posted on 19 February 2013. Tags: api security, application security, business email marketing nz, mobilize mail
Mobilize Mail is pleased to announce added security features for their API service which allows third party applications such as CRM systems to share data with their email marketing account.
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Posted in Management, Marketing, New Zealand
Posted on 19 February 2013. Tags: business mindset, business strategy, Customer Service, effective management
Gone are the times when it didn’t matter so much if a few customers got upset or had issues.
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Posted in Marketing, New Zealand, Top 5
Posted on 17 February 2013. Tags: small business marketing ideas, small business new zealand
PR and marketing are both used to improve profits, but they choose different roads to reach their destination. While marketing is comfortably understood, public relations is often overlooked among small business marketing ideas because of confusion about what it is and how it contributes to business success.
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Posted in Marketing, New Zealand
Posted on 14 February 2013. Tags: business email marketing nz
For businesses seeking a deep level of multi-user account functions for their email marketing systems Mobilize Mail is happy to state that those features are provided in their system.
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Posted in Marketing
Posted on 08 February 2013. Tags: business email marketing nz, email marketing new zealand
I just heard that some New Zealand based businesses are charging their customers 5 cents per email when sending out email marketing such as newsletters and promotions. That is a rip off!
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Posted in Marketing
Posted on 03 February 2013. Tags: deceptive marketing, Detecting Deception, gorilla marketing, Internet Marketers
I have subscribed to a number of internet marketing mailing lists just to see how low they can go with their sales pitches and gorilla marketing tactics. It always amazes me how “successful” internet marketers who earn millions need to keep selling their “secrets” to wealth.
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Posted in Marketing
Posted on 27 January 2013. Tags: email marketing new zealand
Below is a New Zealand small business owners experience with an overseas business. He opted for the cheapest available discounting the local business because they were not cheap enough. Little did he know how bad this was going to cost him.
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Posted in Management, Marketing, Top 5