BusinessBlogs Hub

Although there was no single ‘lightbulb moment’ that sparked the move beyond New Zealand, those taking on the Australian market all have a critical piece of advice: don’t do it by half. For Elizabeth Barbalich, owner of skincare brand Antipodes Nature, it was almost six years from dipping her toe into Australian waters to a more strategic approach to launching her brand there.

Read the full story

Compliance M@tters will be a regular electronic newsletter about complying with the Unsolicited Electronic Messages Act 2007. Items regarding our work, news of interest and urgent warnings regarding what may be considered significant scams will also be covered from time-to-time. We already provide publication and coverage of scams that are circulating on the Department’s website and through the use of social media.

Read the full story

Your manufacturing business is poised for growth. You’ve just won that large client your sales team have been working on for years. You’re about to enter new markets that could create unprecedented opportunities.

Read the full story

I interviewed Kevin Lai, Asia General Manager for Actronic Technologies (a New Zealand multinational that successfully markets electronic weighing equipment around the world) I asked for kiwi-oriented advice.

Read the full story

Mobilize Mail provides customised eDM (email marketing) solutions to New Zealand public and private sector clients. Below is one example of how a client communicates with their workshop attendees before and after the event.

Read the full story

Mobilize Mail is please to announce the release of the “Transaction Emails” service which allows clients systems to send critical business emails via professional commercial email servers.

Read the full story

Not so long ago my daughter was selected to play on the wing for her high school hockey team. A few games went by and she didn’t score any goals, so I offered her a GHD hair straightener if she scored a goal? the result was not what I expected.

Read the full story

A few years ago, news that Topshop was opening in Australia brought tears of joy to fashion shoppers around the country. I may have shed a few myself.

Read the full story

It seems Facebook is ramping up the algorithm that injects ads into Facebook users feeds to such a degree that people are starting to get upset and boycott the very businesses which are using these services from Facebook.

Read the full story

In Japan, advertisers have a put a new spin on the advertising market by using women’s legs as a unique branding platform.

Read the full story

This story is making the rounds on Facebook. Regardless of the validity of the story it shows how much customer service staff are in the line of fire for events that they did not cause.

Read the full story

Mobilize Mail is pleased to announce added security features for their API service which allows third party applications such as CRM systems to share data with their email marketing account.

Read the full story

Gone are the times when it didn’t matter so much if a few customers got upset or had issues.

Read the full story

PR and marketing are both used to improve profits, but they choose different roads to reach their destination. While marketing is comfortably understood, public relations is often overlooked among small business marketing ideas because of confusion about what it is and how it contributes to business success.

Read the full story

For businesses seeking a deep level of multi-user account functions for their email marketing systems Mobilize Mail is happy to state that those features are provided in their system.

Read the full story

I just heard that some New Zealand based businesses are charging their customers 5 cents per email when sending out email marketing such as newsletters and promotions. That is a rip off!

Read the full story

I have subscribed to a number of internet marketing mailing lists just to see how low they can go with their sales pitches and gorilla marketing tactics. It always amazes me how “successful” internet marketers who earn millions need to keep selling their “secrets” to wealth.

Read the full story

Below is a New Zealand small business owners experience with an overseas business. He opted for the cheapest available discounting the local business because they were not cheap enough. Little did he know how bad this was going to cost him.

Read the full story