Author Archive | Craig Garner

Why You Should be Taking LinkedIn More Seriously

I received my first invitation to connect on LinkedIn about five years ago. I did what most of us do when we don’t understand the value or implication of such an offer, I ignored it. It wasn’t that I didn’t trust the source of this invitation; it was just that I was busy and had better things to do with my time.

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Posted in New Zealand, Social Media 0 Comments

How To Follow The Twitter Madness

Twitter can be as frustrating as it is powerful and engaging. Because there is so much opinion and commentary most of the content is either not relevant to you, pointless or space filling nonsense. To get the most out of Twitter you have to decide what it is you want from it.

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Posted in New Zealand, Social Media 0 Comments

When the Penny Drops – Paradigm Shifts

We’ve all had an “Ah-ha!” experience at some stage, you know the “when the penny drops” moment. Today’s Web2.0 business environment is still such an unknown quantity to many it’s little wonder the penny hasn’t dropped there for a large majority.

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Posted in General 0 Comments