Your Guiding Principles are more important to your business than anything you sell.
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Author Archives | charlesblakeman
Is a Referral Program a Bad Idea?
Posted on 09 June 2010.
My best referrals are from people I’ve served, who like me, and who have benefited from our relationship in a non-monetary way.
Posted in Marketing2 Comments
Fixing Your Marketing; Stop Focusing on Your Competition
Posted on 09 June 2010.
How much time and energy do you spend trying to figure out what your competition is doing? You’ll win buzz word bingo with “competitive analysis” and “benchmarking”, but will you win customers?
Posted in Marketing2 Comments
Every Business Owner Needs Two Bosses. Do You Have Them?
Posted on 09 June 2010.
This week we we’ll talk about how to create the proper balance between the Tyranny of the Urgent – things we have to do today to make money; and the Priority of the Important – things we have to do to build a business that will make money for us.
Posted in Management1 Comment
Bad Plans Carried Out Violently Many Times Yield Good Results
Posted on 09 June 2010.
The #1 indicator of success is speed of execution. Period. Want to be successful? As Larry the Cable Guy says, “Get ‘er done.”
Posted in General, Management0 Comments
How Online Networking Might Change the World – Seriously
Posted on 09 June 2010.
Stop networking, and start building a network. Stop collecting contacts and start making true connections.
Fixing Your Marketing; Features vs. Outcomes
Posted on 09 June 2010.
Why doesn’t your marketing work? Reason #2 – Maybe you are marketing Processes, Features, and Benefits/Results when you should be marketing Outcomes.
7 Decision-Making Principles Leading us to Profitability
Posted on 09 June 2010.
Guiding Principles of a business are necessary (honesty, integrity, customer service, etc.), but there is another set of principles that help the Business Owner in particular – decision-making principles.
Posted in Management1 Comment
Fixing Your Marketing; The Problem of Penguins
Posted on 09 June 2010.
Reason #1 why your marketing doesn’t work – You are using Big Business marketing rules. If you’re playing by their rules, you’re going to lose just about every time.
Posted in Marketing3 Comments
Don’t Be a Mosquito in a Nudist Colony
Posted on 09 June 2010.
The mosquito in the nudist colony is thinking, “I know what to do, I just don’t know where to begin.” As business owners, we might have a similar experience, either not knowing where to begin, or not knowing what to do next to take our business to maturity.
Posted in General0 Comments
Why living abundantly will make you more money
Posted on 08 June 2010.
If you live in a world of abundance, you fundamentally believe you will get yours by helping others get theirs, because there is plenty to go around, and the generous will do well.
Posted in General3 Comments
Why Bad Plans Will Make You More Money Than Good Plans
Posted on 08 June 2010.
Somebody did a study of sales people who make over $250,000 and found out that the #1 reason for their success was SPEED OF EXECUTION.
Posted in Featured2 Comments
Guidelines vs. Rules – Creating Wildly Successful Employees
Posted on 08 June 2010.
Employees have changed. Rules don’t cut it anymore. The newer generation isn’t sure it even wants to go to work and has in some ways decided to retire BEFORE working. How do you as a Business Owner respond to this new world?
Posted in General, Management0 Comments
The simple things are usually the ones that make us money
Posted on 08 June 2010.
Occam’s Razor says that given two possible answers to a problem, the simpler one is usually right. If we applied this ancient idea to business, we’d make a lot more money.
Posted in Management2 Comments
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