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Wouldn’t it be great if…

Random Hope is a lousy business strategy.

Chapter Six in my next book, Bad Plans Carried Out Violently, is about Conation, the most important business word you’ve never heard. Its antonym is just as obscure and just as critical for you to know – velleity.

Our whole community of business owners use this phrase all the time:

You get what you intend, not what you hope for.

Nothing could describe the above better than two of the 1,000 most obscure words in the English language – conation and velleity (vel-lee-ity).

Conation is “Committed Movement in a Purposeful Direction”. The dictionary says its the desire plus the volition at the same time. I know I want to do it because I already am. I don’t need to desire it and get all motivated. I just do it because I want it.

Velleity is the desire with no intention of ever doing anything about it. It’s the exact opposite of conation. Wouldn’t it be nice if things worked out better next year? Wouldn’t it be nice if I only worked half as much as I do now? Would it be nice if… that’s velleity.

What’s the difference between a visionary and a dreamer? A visionary is already doing it (conation) and a dreamer is talking about how nice it would if… (velleity).

You get what you intend, not what you hope for.
CONATION < – - – - – - – - – > VELLEITY

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