Categorized | Marketing

71 Top Online Customer Communities: The Big List

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Online customer communities are everywhere — you just have to look for them — sometimes in unlikely places. Because they are dedicated to serving customers, often they are not evangelized to the general public or consumer audiences. But they are alive, well and thriving within many enterprises.

By way of definition, when we say “online customer communities,” we mean an interactive, often gated, website that a company sets up for customers to collaborate on topics of mutual interest.

And, we are NOT including customer service websites; e-commerce sites where goods and services are bought and sold; online customer panels that focus on customer research; online publications that let readers comment on articles; or blogs, twitter and general use of social media broadcast tools. These styles of interactive interplay are an important aspect of the evolving web 2.0 world, but are not, by definition, online customer communities.

I’ve tweeted and shared a lot of information about online customer communities. Some recent posts, in case you missed them, are “6 Reasons Firms Build Customer Communities” and “Spot the Winners: Three Patterns for B2B Community Success,” which identifies the common characteristics of successful customer community builders.

We’ve also been doing the research, gathering an extensive list of online customer communities and developing a suite of case studies about some of the more innovative examples. So without further ado, here’s our initial list from the Customer Community Project — seventy-one of our top picks — so far.

  1. Adobe Learning Communities
  2. American Express Business Travel Connexion
  3. American Express American Express Open
  4. Avnet Bank Of America Small Business Community
  5. Bloomberg BusinessWeek Business Exchange: Online Community Management
  6. BT Radianz Financial Services Community
  7. BT Transform operational capabilities in defence (gated community)
  8. Building.co.uk Building Network
  9. Caterpillar Caterpiller Community
  10. CHCA CHEX Knowledge Exchange (gated community)
  11. cio.com Executive Council (gated community) (gated community)
  12. Cisco Learning Network
  13. Cognizant Cognizanti eCommunity (gated community)
  14. Constructing Excellence Collaborative Working Champions network
  15. Cortera Community
  16. CSC Meaningful User Community
  17. CWFM Connect with FM (Facilities Managers)
  18. Dell Small and Medium Business
  19. Diversified Communications Integrative Practitioner
  20. Dow Jones Dow Jones Communities
  21. EMC ECN Community Network
  22. EMC Customer Council Connect (gated community)
  23. EMC EMC-SAP Ecosystem community
  24. EMC Networker Online Community
  25. EMC TheCircle (gated community)
  26. EMC Velocity Partner Xchang (gated community)
  27. Flexera Software Community
  28. Hewlett Packard Enterprise Business Community
  29. Hewlett Packard Business Support Forums
  30. Hewlett Packard Software Solutions Community online forum
  31. Hewlett Packard Live Network (gated community)
  32. HSBC Business Network
  33. IBM Communities
  34. IBM Center for CIO Leadership
  35. IDC IDC Insights
  36. InfoGroup Exchange Exchange – Powered by Infogroup (gated community)
  37. Institute for Human Resources (Many different HR topics) Community Home Page
  38. Intel Intel Software Network Communities
  39. Intuit Intuit Community (many different Intuit support communities)
  40. Intuit Accountants Community for QuickBooks Practitioners and Accounting Professionals
  41. Intuit Developer Network (gated community)
  42. Jigsaw Jigsaw Community
  43. Kinaxis The Supply Chain Expert Community (gated community)
  44. Kodak Grow Your Biz
  45. LexisNexis LexisNexis Investigators Network (gated community)
  46. LexisNexis Martindale-Hubbell Connected
  47. Mathworks MatLab Central
  48. Microsoft (UK) Microsoft Small Business Community
  49. Microsoft Microsoft Developers Network
  50. Microsoft Microsoft Dynamics Community
  51. Motorola Enterprise Mobility
  52. NAHB Reshaping and Enriching our Communities
  53. NetPromotor Blogs
  54. NetApp New Products for Building a Shared IT Infrastructure
  55. NetApp University
  56. NetApp User Groups
  57. Oracle Community
  58. Oracle Oracle CFO Central
  59. Palladium Group XPC
  60. Pitney Bowes User Forum
  61. SaaS4Channel.nl SaaS4Channel.nl
  62. Salesforce.com SalesForce Discussion Forums
  63. SAP Community Network SDN Community
  64. Sage Group Act! Community
  65. Sermo MDs-only Community
  66. Spiceworks IT Community
  67. Staffing Industry Analysts Executive Forum
  68. Taleo Customer Executive Council
  69. TCN The Construction Network

This list is just a start, so feel free to post a comment about them. If you run, manage or participate in an online customer community and would like to be included, please take a moment to add your community.

About Vanessa DiMauro

Vanessa DiMauro is the CEO of Leader Networks. A pioneer in business-to-business community building, Vanessa has been creating successful online communities and networks for more than fifteen years. Vanessa is a popular speaker, researcher and author on the topics of online communities, social and professional networking, and Web 2.0 for business.

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