Below is a list of web sites that I recommend when researching on social media and its benefit to your business.
Social Media Strategy and Practice
A business owners perspective on social media
An opinion piece on how one business is using social media tools to increase brand awareness and sales.
Just What is Social Media, Exactly?
A mashable.com write up on social media. Good introduction 101.
5 Ways To Make Social Media A Part of Everyday Business Strategy
5 ideas that you can use to begin building your social media strategy.
What Social Media Isn’t – 10 Misconceptions
The article was written in 2007 but is still very applicable in todays environment.
Ten Common Objections to Social Media Adoption and How You Can Respond
Help with pitching social media to management.
Social Media Examples and Case Studies
Huge resource of links to social media examples and case studies compiled by Peter Kim.
Social Media ROI
Is Social Media ROI Important?
Good article on how to try to define a ROI metric for social media.
Social Media – How to Measure Marketing Effectiveness
The article introduces some of the social media tools that help with tracking.
Social Media Etiquette
Do’s and Don’ts of Social Media Marketing
How to behave within social media channels.
How to Commit Social Media Suicide
Very detail list of “don’ts”. Ignore this list at your own peril!
Excellent piece of why a business should have a blog but also addresses important considerations the business must look at first.
Corporate Bloggers: Look Outside the Walls, not Inside for Content Ideas
Feel uninspired? Need more time to think about a post? Dreading the moment when you will sit down to write?
3 Things You Should Know Before Starting a Blog
Good piece on getting your fundamentals sorted out first before starting a blog.
13 Tips for Marketing Your Business With Your Blog
Tips for any business thinking about blogging.
13 Things I’ve Learned about Successful Blogging [My 5000th Post on ProBlogger]
The master of blogging – ProBlogger. Fantastic tips!
10 Ways to Hurt Your Blog’s Brand by Commenting on Other Blogs
Good advice to read before you start commenting!
Top 5 Reasons to Tweet
This article provides 5 reasons why you should be looking at Twitter.
Ten Things you Must Know before Using Twitter
Basic usage guide and extra tools to help you with managing Twitter.
Top 5 Steps after Joining Twitter
Now you have joined Twitter and know the basics this article helps you prep your profile such as hints on writing a good “bio” statement and designing your profile page.
ABCs of Simple Business Outreach Using Twitter
Great article for business including privacy issues using Twitter.
11 Things to Avoid When Using Twitter
Once you have setup your Twitter profile read this article on what NOT to do! Think of it as an etiquette guide for not upsetting people.
The Art of the Twitter Fart
A comprehensive list of things a business should not do on Twitter. This article is fantastic for making you aware that you can damage your brand on Twitter.
Ten Top Twitter Tips
Actually has some great tips such as “Tweet early, Tweet often.”
50 Ideas on Using Twitter for Business
A magnum opus of Twitter tips for business!
10 Twitter Tips for the Workplace
Good solid tips for business.